We’ve been thoroughly programmed in society to avoid failure, and motivational mantras like “failure is not an option” dominate the business landscape. In reality, however, failure is not only an option, it’s a necessity – an inevitable factor that every company should work into the innovation process rather than run from at all costs. This         Read More…

Discovery Analytics: It’s Not Hacking, It’s R & D

Posted on: July 9th, 2015 by Bill Franks No Comments

 

I spend a lot of time these days talking with companies about the need for a formal approach to enabling what is often called “discovery analytics” or “exploratory analytics.” What I find is that many people have a fundamental misunderstanding of what discovery analytics is all about. There is one analogy that I have found         Read More…

 

Along with the usual pomp and celebration of college commencements and high school graduation ceremonies we’ve seen in recent weeks, the end of the school year also brings the usual brooding and questions about careers and next steps. Analytics is no exception, and with the big data surge continuing to fuel lots of analytics jobs         Read More…

What Angry Birds Can Teach Us About Analytics

Posted on: June 11th, 2015 by Bill Franks No Comments

 

The past couple of years, my kids participated in The Hour Of Code. If you haven’t heard about the initiative, check it out. Basically, a wide range of Silicon Valley titans teamed up to provide kids with age-appropriate introductions into the world of programming. It is a very impressive program and millions of students participated         Read More…

 

In my last blog, I laid out some facts that call into question the extensive effort many organizations put into attributing individual customer sales to individual marketing touch points via common attribution methods. To summarize, Suresh Pillai, head of Customer Analytics & Insights for Europe at eBay, showed that all reasonable attribution algorithms led to         Read More…

 

In a previous blog, I used the evolving business model of the data science crowd-sourcing company Kaggle as an example of how data and analytics can drive new paths to value for businesses in the big data era. But, it’s not just happening within the big data community itself. It’s an evolution that’s actually happening all around us         Read More…

The Perils Of Marketing Attribution

Posted on: April 9th, 2015 by Bill Franks No Comments

 

One of the hottest topics in analytics today is marketing attribution. Attribution, for those unfamiliar, is the process of assigning credit to various marketing efforts when a sale is generated. In the modern world, this is no easy task. There are myriad ways to touch a customer today and the goal of attribution is to         Read More…

Analytics and Exponential, Unpredictable Growth

Posted on: March 12th, 2015 by Bill Franks No Comments

 

If I gave you the choice of winning either $1,000,000 or one penny doubled every day for a month, which one would you pick? The million dollars sounds pretty good, doesn’t it? However, by the time day 30 comes along that penny doubling will be worth more than $5 million due to the power of         Read More…

Is Your CEO Out Of Touch … Or Being Misled?

Posted on: February 12th, 2015 by Bill Franks No Comments

 

In January, The Economist revealed the results of a major study aimed at identifying how businesses that are successful at being data-driven differ from those that are not. Some of the findings are quite expected, and there are a few surprises. For the most part, data-driven organizations seem to be doing a lot of the         Read More…

Peer Into The Analytics Crystal Ball For 2015

Posted on: January 8th, 2015 by Bill Franks No Comments

 

On December 10, I helped facilitate the International Institute for Analytics (IIA) webinar to announce our analytics predictions for 2015. I will provide additional commentary on several of the predictions that I am especially fond of in this New Year’s post. Chief Analytics Officers & Chief Data Officers We had a very good discussion on         Read More…