Need New Business Insights? Listen to your “Things.”

Posted on: August 24th, 2015 by Bill Franks No Comments

 

I often argue, as I did in a previous post, that new sources of data are far more valuable than simply cooking up new algorithms for data you already have.  When I tell people this, I never have to wait long for the logical next question:  “So where is all this new data coming from,         Read More…

 

It’s a classic scenario. Two people meet at a party. They chat and then exchange information. However, they never speak or meet again. It is as though the contact information was never exchanged. So, what happened? Was there never intent to follow up? Or, did the information get lost, forgotten, or placed in a pile         Read More…

It’s Not the Algorithms; It’s the Information!

Posted on: August 3rd, 2015 by Bill Franks No Comments

 

What is it that makes big data so powerful and exciting… such a big deal, you might say? In my opinion, it’s because of the two kinds of new information that big data can provide:  It’s usually either information that was not available at all before, or the information is at a level of detail         Read More…

 

We’ve been thoroughly programmed in society to avoid failure, and motivational mantras like “failure is not an option” dominate the business landscape. In reality, however, failure is not only an option, it’s a necessity – an inevitable factor that every company should work into the innovation process rather than run from at all costs. This         Read More…

Discovery Analytics: It’s Not Hacking, It’s R & D

Posted on: July 9th, 2015 by Bill Franks No Comments

 

I spend a lot of time these days talking with companies about the need for a formal approach to enabling what is often called “discovery analytics” or “exploratory analytics.” What I find is that many people have a fundamental misunderstanding of what discovery analytics is all about. There is one analogy that I have found         Read More…

 

Along with the usual pomp and celebration of college commencements and high school graduation ceremonies we’ve seen in recent weeks, the end of the school year also brings the usual brooding and questions about careers and next steps. Analytics is no exception, and with the big data surge continuing to fuel lots of analytics jobs         Read More…

What Angry Birds Can Teach Us About Analytics

Posted on: June 11th, 2015 by Bill Franks No Comments

 

The past couple of years, my kids participated in The Hour Of Code. If you haven’t heard about the initiative, check it out. Basically, a wide range of Silicon Valley titans teamed up to provide kids with age-appropriate introductions into the world of programming. It is a very impressive program and millions of students participated         Read More…

 

In my last blog, I laid out some facts that call into question the extensive effort many organizations put into attributing individual customer sales to individual marketing touch points via common attribution methods. To summarize, Suresh Pillai, head of Customer Analytics & Insights for Europe at eBay, showed that all reasonable attribution algorithms led to         Read More…

 

In a previous blog, I used the evolving business model of the data science crowd-sourcing company Kaggle as an example of how data and analytics can drive new paths to value for businesses in the big data era. But, it’s not just happening within the big data community itself. It’s an evolution that’s actually happening all around us         Read More…

The Perils Of Marketing Attribution

Posted on: April 9th, 2015 by Bill Franks No Comments

 

One of the hottest topics in analytics today is marketing attribution. Attribution, for those unfamiliar, is the process of assigning credit to various marketing efforts when a sale is generated. In the modern world, this is no easy task. There are myriad ways to touch a customer today and the goal of attribution is to         Read More…