Everyday more and more companies are discovering the competitive advantage of adopting Unified Data Architecture™.  Vodafone Netherlands is no different!  But, we are getting ahead of ourselves. First, Vodafone Netherlands needed to set a foundation where they could be ready for innovation with data.  In 2011, they created the (Business Intelligence Competency Center) BICC -         Read More…

 

This is a story about the old and the new, tradition meeting innovation, and a strong commitment to all customers including Her Majesty the Queen of England!  Founded in 1698, Berry Bros. & Rudd still operates out of their original shop at 3 St. James Street in the heart of London.  But that doesn’t mean         Read More…

 

こんにちは or Kon’nichiwa – Hello from Japan, where Yahoo! JAPAN is fulfilling their vision of making a better Japan through data.  In the first year alone Yahoo! JAPAN created $100M in ROI through predictive analytics.  Was it really that simple?  Let’s back up a bit.  Yahoo! JAPAN started in 1996 as Japan’s first web portal.          Read More…

 

“Connecting people to the things they care about.”  that’s the mission for Telefónica UK’s O2 brand.  As the second largest telco provider in the UK, O2 is well positioned to deliver on that promise to its customers. In this data driven era, O2 also capitalizes on the unique position of telco companies to use anonymized data         Read More…

 

In today’s world exploiting detailed data is a highly effective weapon for improving profitability, thereby achieving competitive advantage. Easier said than done, right? Maybe not.  WW Grainger, the Fortune 500 industrial supply company serves B2B, B2C, online, and brick & mortar retail locations. Grainger is leveraging profitability analytics to support brand/segment profitability reporting and value-based         Read More…

 

What if you put the customer back in control of their energy usage?  How much they use? How much they pay? What if you enable customers to shave their energy usage during peak demands?  Those are just some of the goals Pacific Gas & Electric (PG&E) has for all 9 million unique customers.  Employing smart         Read More…

 

“Live your life”, that’s the motto and primary campaign for American Eagle Outfitters. That’s exactly what their target customers, Millennials, do – they live their life with very little brand loyalty.  Millennials love you one minute and move on the next. So, how does American Eagle Outfitters communicate and have a relevant conversation when one         Read More…

 

  Recently Aviva, a world-class digital insurer, sent their customers daily text messages informing them about the impact of impending weather. Reaching out to customers when they needed Aviva, through a simple campaign, enabled the data driven insurer to build their brand beyond price. “We are trying to change. As I say, our brand’s all         Read More…

 

“Telematics is a fantastic advance!” says Towers Watson’s Global UBI Analytics Actuary Tony Lovick.  Telematics data is revolutionizing the auto insurance industry by creating data driven risk and profitability models and rewarding drivers with better rates because of the data. But let’s back up a little.  Global insurance companies are facing challenges, from low interest         Read More…

 

  Who owns your data? Who should? Big shake ups at Dell these days where Executive Director of IT and Chief Data Officer Rob Schmidt says IT does not own the data. Shocking right?  But, no. With the reinvention of Dell 2.0, Rob is breaking up processes and shaking things up. With the implementation of         Read More…