“To be clear, our competitor is cancer, so it’s not like I have a competitive edge over another research firm or another nonprofit. We’re all in this together. So essentially, data and being data-driven allows us to complete our mission and drive us to a competitive edge, ” comments Blake Sanders, Vice President of Architecture         Read More…

 

Data-driven marketing in healthcare that actually closes gaps in care; saves lives and millions of dollars. That’s exactly what happened when BlueCross BlueShield of Tennessee started the Member Centric Decision Management program (MDCM); MDCM enabled a new vision that members would receive the right message at the right time on the right channel all to         Read More…

 

The mission: take a traditional and successful catalogue business that started in the 80’s,  add in three decades, the ever-changing world of retail channels (online, social, email and traditional brick & mortar stores) and turn it into double digit revenue success!  How did international retailer bonprix do it? By connecting to their customers on all         Read More…

 

It doesn’t get much cooler than Boeing, right? Ranked 30th on Fortune 500, manufacturer of commercial and military aircraft AND the prime contractor for the International Space Station – add in that they’re almost a $100B company and the incredible history of innovation and well… you have Boeing. Innovation doesn’t stop at the cool stuff         Read More…

 

Blending old world hard metal with future-focused data-driven analytics, Siemens Mobility Data Services division is capitalizing on big data and analytics to ensure transportation around the globe is fast, reliable and more energy efficient. Innovation that includes predicting failures, ensuring a seamless supply chain for parts to reduce or eliminate downtime and use weather data         Read More…

 

Good Food – Good People – Good Business That’s the philosophy behind everything McCain does-all the French fries (and yes 1 out of every 3 fries in the world is a McCain fry), the side dishes and the desserts. With 46 production facilities around the world, McCain knew they needed a data-driven strategy, one global         Read More…

 

Have you had a 7-Eleven Slurpee®?  It’s perfect on a hot afternoon. And with more than 53,000 locations worldwide, 7-Eleven has made it convenient to get one.  Now with a new mobile app, 7-Eleven is promising convenience on top of convenience.  How is 7-Eleven using 21st century marketing to continue delivering on a brand promise         Read More…

 

Taking the data-driven learnings from their headquarters in France, BNP Paribas Polska has quickly repeated the marketing successes in Poland doubling their success rate in the hundreds of campaigns they run each year. That’s right – DOUBLE! For BNP Paribas Polska, retail banking is their core with 80% of their 400,000 active customers falling into         Read More…

 

With more than 30 million subscribers, Etisalat Misr (Egypt) is one of the leading telecom companies in Egypt. Since breaking into the market in 2007, Etisalat has set the competitive bar high, launching the first 3.5G service and continually offering the most competitive rate plans.   The Teradata Integrated Marketing Cloud solution alone delivered and contributed         Read More…

 

  How do you consolidate 190 years and hundreds of mergers and acquisitions into one integrated data driven solution?  Seriously, when we saw Nordea’s “family tree” (pictured right) we couldn’t believe it!  Talk about legacy systems! Okay, we’ll talk about how they did it and all the benefits next, but first more on Nordea today.          Read More…