How does a $57B* multi-national company as massive as Dell make a difference in marketing and marketing spend?  Think about it – isn’t it just too big?  Too fragmented? Too siloed?  No.  In fact, Dell implemented a global marketing spend control tool in just six months.  Was it aggressive?  YES!  Was it innovative? YES!  Has         Read More…

 

“From the click of the mouse to the knock at the door,” CLOGGS wants to provide the best customer experience from the moment the customer begins to engage with their brand. This UK retailer took the unusual step away from being a pure play ‘etailer’ and opened additional brick and mortar stores expanding the channels         Read More…

 

The travel business has changed dramatically since 1948 when the UK’s Broadway Travel started in Luton, England.  Now, based in Luton and Newcastle, Broadway Travel’s mission is for its customers to have an enjoyable holiday and an enjoyable experience booking that holiday so they’ll come back and book again. With the highly competitive world of         Read More…

 

Imagine if you could see right over your customer’s shoulder while they’re shopping on your website? You would see the paths they take through your merchandise – the sizing, the descriptions, the full shopping cart – think of how much insight you could get into what’s working or what’s not?  That’s the kind of insight UK         Read More…

 

“If you don’t have any data, you don’t know, it’s like you are driving a car and you are blind, and that’s the same as the data.  It’s the basis. You can manage by emotions, but not by facts. I like to combine emotions with facts because it gives you much more power.” – Volker         Read More…

 

“To be clear, our competitor is cancer, so it’s not like I have a competitive edge over another research firm or another nonprofit. We’re all in this together. So essentially, data and being data-driven allows us to complete our mission and drive us to a competitive edge, ” comments Blake Sanders, Vice President of Architecture         Read More…

 

Data-driven marketing in healthcare that actually closes gaps in care; saves lives and millions of dollars. That’s exactly what happened when BlueCross BlueShield of Tennessee started the Member Centric Decision Management program (MDCM); MDCM enabled a new vision that members would receive the right message at the right time on the right channel all to         Read More…

 

The mission: take a traditional and successful catalogue business that started in the 80’s,  add in three decades, the ever-changing world of retail channels (online, social, email and traditional brick & mortar stores) and turn it into double digit revenue success!  How did international retailer bonprix do it? By connecting to their customers on all         Read More…

 

It doesn’t get much cooler than Boeing, right? Ranked 30th on Fortune 500, manufacturer of commercial and military aircraft AND the prime contractor for the International Space Station – add in that they’re almost a $100B company and the incredible history of innovation and well… you have Boeing. Innovation doesn’t stop at the cool stuff         Read More…

 

Blending old world hard metal with future-focused data-driven analytics, Siemens Mobility Data Services division is capitalizing on big data and analytics to ensure transportation around the globe is fast, reliable and more energy efficient. Innovation that includes predicting failures, ensuring a seamless supply chain for parts to reduce or eliminate downtime and use weather data         Read More…