How does an initiative driven by finance from the beginning impact an entire company?  When the customer journeys are captured, analyzed and improved for acquisition, expansion, and retention. This data-driven initiative is expected to reap $200M in new revenue for the global software giant Symantec in just the first year.  It includes innovations in data         Read More…

 

You never get a second chance to make a first impression; no where is that more true than the gaming market! Users may play a game just a few hours or even minutes and never come back. That’s why SGN (Social Gaming Network) depends on data and analytics to look at game play in near         Read More…

 

The use of data has exploded in this century – we’ve all heard the seemingly outrageous statistics on the exponential growth of data. And they’re true! No where is this explosion of data more evident than the automobile industry.  Mechanical engineers, design engineers, data scientists, business analysts… you name it, they are using data in         Read More…

 

What industry do you think has been most transformed by data? If you said “Telco” you wouldn’t be alone in your opinion.  Smart Data, Big Data, whatever you call it, the telco industry has embraced it.  But, using data to improve network reliability and retain/acquire new customers is table stakes. If you want to be         Read More…

 

You know Overstock.com right? The website where you can get more than a million different items – clothing, household, jewelry, electronics, you name it. But Overstock is much more than that – self proclaiming that it is a company with a soul. What does that mean? “One of the things that I would say is         Read More…

 

Xerox has undergone a transformation!  Moving beyond multi-function devices like printers and copiers, more than 50% of their business is services-oriented global document outsourcing.  It’s about taking away the pain points for customers so they can focus on their strengths and concentrate on the business.  It’s all part of Xerox strategy, “Work can work better.”         Read More…

 

“Ace is the place with the helpful hardware folks,” come on, you know it, the ever familiar jingle for your neighborhood hardware store. That kind of brand recognition is hard to come by and yet it still isn’t enough in the ultra-competitive home improvement market.  Ace Hardware is going head to head with big box         Read More…

 

Named one of the most valuable brands in Canada, Royal Bank of Canada (RBC) is an ideal case study of how to use data to support the brand, sales, and most of all the connection with the customer. RBC’s mission is to be the undisputed leader for financial services in Canada and to be the leading         Read More…

 

With a mission statement encouraging customers to “Demand more from your bank,” LCL set upon their journey to integrate siloed and separate data. Anyone who has taken this journey knows it can be long and challenging, but worth it, and that includes LCL’s Head of Big Data & Data Governance Eric Sommervogel. “We had to         Read More…

 

How does a $57B* multi-national company as massive as Dell make a difference in marketing and marketing spend?  Think about it – isn’t it just too big?  Too fragmented? Too siloed?  No.  In fact, Dell implemented a global marketing spend control tool in just six months.  Was it aggressive?  YES!  Was it innovative? YES!  Has         Read More…