Category Archives: Communications

Etisalat Misr (Egypt): Becoming a Leader with Data-Driven Marketing

September 30, 2014

With more than 30 million subscribers, Etisalat Misr (Egypt) is one of the leading telecom companies in Egypt. Since breaking into the market in 2007, Etisalat has set the competitive bar high, launching the first 3.5G service and continually offering the most competitive rate plans.   The Teradata Integrated Marketing Cloud solution alone delivered and contributed… Read More »

Telefónica UK: Connecting People to the Things They Care About Through Data and Analytics

June 25, 2014

“Connecting people to the things they care about.”  that’s the mission for Telefónica UK’s O2 brand.  As the second largest telco provider in the UK, O2 is well positioned to deliver on that promise to its customers. In this data driven era, O2 also capitalizes on the unique position of telco companies to use anonymized data… Read More »

Listening to 100M Customers with Unified Data Architecture

November 27, 2013

  How does the biggest wireless carrier in the United States keep their customers happy?  All 100 million of them?  Provide the best network with the best customer experience and listen.  How does Verizon Wireless listen? With a Unified Data Architecture.  Rob Smith, Executive Director of IT at Verizon Wireless told our team, “The traditional… Read More »