Category Archives: Consumer Goods

Procter & Gamble: Data Driven Marketing to 4.8 Billion People

December 16, 2013

Joining the conversation with 4.8 billion consumers… then actually listening to them and engaging with them. Does that sound overwhelming?  It could – but the world’s 2nd largest consumer packaged goods company wouldn’t be intimidated and soon 1, Consumer Place™ was ‘populated’. Our team had the privilege of sitting down with Tim Butler, Director of… Read More »