Category Archives: Retail

American Eagle Outfitters: Getting to Millennials Through Multi-Channel Marketing and Data

May 8, 2014

“Live your life”, that’s the motto and primary campaign for American Eagle Outfitters. That’s exactly what their target customers, Millennials, do – they live their life with very little brand loyalty.  Millennials love you one minute and move on the next. So, how does American Eagle Outfitters communicate and have a relevant conversation when one… Read More »

NCR Big Data Strategy: Imagine the Unimaginable

January 6, 2014

  Does your company have a big data strategy? If they don’t; read on because NCR is imagining the unimaginable and finding real business value in big data analytics.  If your company does have a big data strategy – stop reading here and now. No, seriously, keep going because NCR is at the forefront of… Read More »