Tag Archives: Integrated Marketing Management

American Eagle Outfitters: Getting to Millennials Through Multi-Channel Marketing and Data

May 8, 2014

“Live your life”, that’s the motto and primary campaign for American Eagle Outfitters. That’s exactly what their target customers, Millennials, do – they live their life with very little brand loyalty.  Millennials love you one minute and move on the next. So, how does American Eagle Outfitters communicate and have a relevant conversation when one… Read More »