Tag Archives: Teradata Applications

Etisalat Misr (Egypt): Becoming a Leader with Data-Driven Marketing

September 30, 2014

With more than 30 million subscribers, Etisalat Misr (Egypt) is one of the leading telecom companies in Egypt. Since breaking into the market in 2007, Etisalat has set the competitive bar high, launching the first 3.5G service and continually offering the most competitive rate plans.   The Teradata Integrated Marketing Cloud solution alone delivered and contributed… Read More »

Aviva: Driving Forward with Data to be a World Class Digital Insurer

May 1, 2014

  Recently Aviva, a world-class digital insurer, sent their customers daily text messages informing them about the impact of impending weather. Reaching out to customers when they needed Aviva, through a simple campaign, enabled the data driven insurer to build their brand beyond price. “We are trying to change. As I say, our brand’s all… Read More »

Hertz: Finding Gold in Integrated Data

January 27, 2014

Have you heard of a Carfirmation?  If you travel for business or pleasure (much like we do on the Customer Engagement and Success team) you know how cool it is to land and have an email with the exact location and type of car you are about to pick up.  If you don’t like that… Read More »

Procter & Gamble: Data Driven Marketing to 4.8 Billion People

December 16, 2013

Joining the conversation with 4.8 billion consumers… then actually listening to them and engaging with them. Does that sound overwhelming?  It could – but the world’s 2nd largest consumer packaged goods company wouldn’t be intimidated and soon 1, Consumer Place™ was ‘populated’. Our team had the privilege of sitting down with Tim Butler, Director of… Read More »