Using Social Analytics to Get You to the Top

By | December 16, 2011

Say “social media” today and it doesn’t elicit the same response it did several years ago when many organizations wondered if it was a viable business strategy worth time and energy. Now, we all get it. Yes, there’s value in social media engagement. But what’s new and innovative today? Will social software and analytics give companies that extra edge? Do the improvements in social networking software constitute that new innovative “thing” to help businesses leapfrog over the competition and to the top of the leader board?


Mzinga, a leading provider of social solutions, definitely believes that they have the secret sauce to help organizations increase revenue and lower costs. Making this happen for their customers requires innovative technology that helps Mzinga manage their big data volumes so user metrics are delivered in a timely manner. A company that can analyze and uncover patterns within social networks in minutes versus days already has an advantage over the competition. They are that much closer to better understanding their customers and creating more value, more loyalty.


I am proud to say that the Teradata Aster MapReduce Appliance is part of Mzinga’s analytical infrastructure. Aster technology is helping Mzinga’s customers understand the impact of social media with pinpoint accuracy. They have a complete picture so they can analyze and relate the data to actual customer behavior.


What Mzinga represents is, indeed, a giant step in the direction of giving companies competitive advantage. Managing customer relationships at that level creates real business value. Companies that strive for data equity by using cutting edge analytic technology will be the industry leaders.

How will you socialize your data and win your race?



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Darryl McDonald

Darryl McDonald shapes global corporate strategy and spearheads business development and acquisitions for Teradata Corporation. In this capacity, he is charged with anticipating trends, driving business model innovation, and collaboratively aligning strategic priorities with business execution to increase shareholder value. He is a visionary leader and fierce advocate for implementing methods that boost innovation, unlock business potential, and accelerate growth using analytic technologies.

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2 thoughts on “Using Social Analytics to Get You to the Top

  1. avatarDave Schrader

    If you are looking for more ideas on what you can do with social media and Teradata, check out two BSI (Business Scenario Investigations) at or The Case of the Retail Tweeters, and the Case of the Fragrant Sleeper Hit. Both show the use of sentiment analytics to identify influencers, drive sales, and revise product plans. – Neuman Hitchcock

    1. avatarJong

      Very good post on social media and ROI.The last point there, cimbone sales into web metrics is what I find most businesses care about. Sure it’s important to track numbers but it’s tough to get anybody to spend anything without a ROI that goes to the bottom line.


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