Four Survival Skills That Every Next-Gen Marketer Needs

Posted on: November 24th, 2014 by Darryl McDonald No Comments

 

The days when marketing executives could justify their jobs with “increased brand visibility” and “higher consumer confidence” now belong to a bygone era, like Mad Men and the three-martini lunch. The marketers of today sound more like data scientists than armchair sociologists as they talk about marketing ROI metrics and how technologies like Hadoop can         Read More…

 

I’ve shared a few articles and news I find interesting in the past, and with the 2014 closing, and holidays around the corner, marketing chatter is in full force. Here are few stories that made me think about our state of marketing in the coming year. 11 Marketing Trends To Watch For In 2015 One         Read More…

A River (of Data) Runs Through It

Posted on: October 15th, 2014 by Darryl McDonald No Comments

 

If you want to rise to the top, you need to permit your data to flow freely into the customer experience. So say marketing leaders at some of the world’s most successful brands like Procter & Gamble and even up-and-comers like Berry Bros. & Rudd. Today’s marketers have become vocal data champions and for good         Read More…

 

When I’m not busy running Teradata Marketing Applications, spending time with my awesome family and watching the Georgia Bulldogs, I like to keep up on the world of marketing, technology and other interesting tidbits. Here a few stories that made me think about our uber-connected marketing world. Forget The Newspaper! Research Says 30 Percent Of         Read More…

More CMOs Should Think Like Fifth Graders

Posted on: September 17th, 2014 by Darryl McDonald No Comments

 

As hordes of middle schoolers return to their classrooms this Fall, that collective sigh of relief you hear may not be their parents, but the clothing retailers and office supply stores who stand to make upwards of $600* per family from back-to-school purchases (*according to the National Retail Federation). They may be too young to         Read More…

My Take: “The Rebirth of the CMO”

Posted on: September 10th, 2014 by Darryl McDonald No Comments

 

Hello marketers, After a blogging hiatus, I’m jumping back on the wagon. In the weeks and months ahead, I hope to do more blogging, and in addition to that, I hope to post  “my take” on interesting articles and breaking news related to the world of marketing. I encourage you to comment that will hopefully         Read More…

For CMOs, It’s Velocity and Value That Matter

Posted on: September 3rd, 2014 by Darryl McDonald No Comments

 

We’ve all heard of big data vis à vis the letter V: Volume, Variety, Velocity, Veracity and, of course, Value. But enterprises may be leaving out an important V here: point of View. CIOs, CFOs and CMOs view the world differently and, increasingly, CMOs are bypassing big data to buy analytics tools that give them         Read More…

 

The holiday rush aside, there’s something predictable, even reassuring, about the holidays. Black Friday is always on a Friday, Christmas always falls on the 25th and presents always appear in the same place (e.g., under a tree or in a stocking). Likewise, retailers have traditionally counted on their customers being in the same places at         Read More…

It’s Not What You Know, It’s What You Do With What You Know

Posted on: January 3rd, 2014 by Darryl McDonald No Comments

 

If you’ve followed my last two blogs, you know that the first steps to becoming a data-driven marketing organization are data integration and data valuation—often-complex tasks that involve identifying and integrating data sources across your business, then continuously analyzing that data to discover deeper meanings and richer value. Those steps lead us to the third         Read More…

Finding the Stars in Black Friday

Posted on: December 12th, 2013 by Darryl McDonald No Comments

 

This year, Black Friday may have felt more like Cyber Monday for a lot of people, as an estimated half of all holiday shoppers did their Black Friday shopping online as opposed to waiting in the long lines outside of big box retailers. But that doesn’t necessarily mean that half of all shoppers stayed home.         Read More…