A Man, His Dog and Their Microchips

Posted on: December 17th, 2014 by Darryl McDonald No Comments

 

I like to think that the time I spend walking my dog, Harley, is my down time, when I unplug from my workaday world of data and technology. In reality, Harley and I may leave the home but we never really leave the grid. Like over four million dogs and cats, Harley has a microchip         Read More…

My Take: Data Is Full Speed Ahead: Are you Ready?

Posted on: December 10th, 2014 by Darryl McDonald No Comments

 

While I’m prepping for the holidays, like most people, shopping is on my mind. Scanning the news, I noticed an article discussing the link between dropping fuel prices and Macy’s expectation of increased profits. With lower gas prices, consumers will theoretically have more money to spend in the stores, and with holiday shopping in full         Read More…

Bleak Friday?

Posted on: December 3rd, 2014 by Darryl McDonald No Comments

 

For weeks, analysts have been predicting that this year’s Black Friday would be something of a turkey. It turns out they were right… and wrong. Total spending for the weekend was down seven percent from last year, although online sales provided a silver lining, setting new highs for both Thanksgiving Day and Black Friday. In         Read More…

Four Survival Skills That Every Next-Gen Marketer Needs

Posted on: November 24th, 2014 by Darryl McDonald 1 Comment

 

The days when marketing executives could justify their jobs with “increased brand visibility” and “higher consumer confidence” now belong to a bygone era, like Mad Men and the three-martini lunch. The marketers of today sound more like data scientists than armchair sociologists as they talk about marketing ROI metrics and how technologies like Hadoop can         Read More…

 

I’ve shared a few articles and news I find interesting in the past, and with the 2014 closing, and holidays around the corner, marketing chatter is in full force. Here are few stories that made me think about our state of marketing in the coming year. 11 Marketing Trends To Watch For In 2015 One         Read More…

A River (of Data) Runs Through It

Posted on: October 15th, 2014 by Darryl McDonald No Comments

 

If you want to rise to the top, you need to permit your data to flow freely into the customer experience. So say marketing leaders at some of the world’s most successful brands like Procter & Gamble and even up-and-comers like Berry Bros. & Rudd. Today’s marketers have become vocal data champions and for good         Read More…

 

When I’m not busy running Teradata Marketing Applications, spending time with my awesome family and watching the Georgia Bulldogs, I like to keep up on the world of marketing, technology and other interesting tidbits. Here a few stories that made me think about our uber-connected marketing world. Forget The Newspaper! Research Says 30 Percent Of         Read More…

More CMOs Should Think Like Fifth Graders

Posted on: September 17th, 2014 by Darryl McDonald No Comments

 

As hordes of middle schoolers return to their classrooms this Fall, that collective sigh of relief you hear may not be their parents, but the clothing retailers and office supply stores who stand to make upwards of $600* per family from back-to-school purchases (*according to the National Retail Federation). They may be too young to         Read More…

My Take: “The Rebirth of the CMO”

Posted on: September 10th, 2014 by Darryl McDonald No Comments

 

Hello marketers, After a blogging hiatus, I’m jumping back on the wagon. In the weeks and months ahead, I hope to do more blogging, and in addition to that, I hope to post  “my take” on interesting articles and breaking news related to the world of marketing. I encourage you to comment that will hopefully         Read More…

For CMOs, It’s Velocity and Value That Matter

Posted on: September 3rd, 2014 by Darryl McDonald No Comments

 

We’ve all heard of big data vis à vis the letter V: Volume, Variety, Velocity, Veracity and, of course, Value. But enterprises may be leaving out an important V here: point of View. CIOs, CFOs and CMOs view the world differently and, increasingly, CMOs are bypassing big data to buy analytics tools that give them         Read More…