More CMOs Should Think Like Fifth Graders

Posted on: September 17th, 2014 by Darryl McDonald No Comments

 

As hordes of middle schoolers return to their classrooms this Fall, that collective sigh of relief you hear may not be their parents, but the clothing retailers and office supply stores who stand to make upwards of $600* per family from back-to-school purchases (*according to the National Retail Federation). They may be too young to         Read More…

My Take: “The Rebirth of the CMO”

Posted on: September 10th, 2014 by Darryl McDonald No Comments

 

Hello marketers, After a blogging hiatus, I’m jumping back on the wagon. In the weeks and months ahead, I hope to do more blogging, and in addition to that, I hope to post  “my take” on interesting articles and breaking news related to the world of marketing. I encourage you to comment that will hopefully         Read More…

For CMOs, It’s Velocity and Value That Matter

Posted on: September 3rd, 2014 by Darryl McDonald No Comments

 

We’ve all heard of big data vis à vis the letter V: Volume, Variety, Velocity, Veracity and, of course, Value. But enterprises may be leaving out an important V here: point of View. CIOs, CFOs and CMOs view the world differently and, increasingly, CMOs are bypassing big data to buy analytics tools that give them         Read More…

 

The holiday rush aside, there’s something predictable, even reassuring, about the holidays. Black Friday is always on a Friday, Christmas always falls on the 25th and presents always appear in the same place (e.g., under a tree or in a stocking). Likewise, retailers have traditionally counted on their customers being in the same places at         Read More…

It’s Not What You Know, It’s What You Do With What You Know

Posted on: January 3rd, 2014 by Darryl McDonald No Comments

 

If you’ve followed my last two blogs, you know that the first steps to becoming a data-driven marketing organization are data integration and data valuation—often-complex tasks that involve identifying and integrating data sources across your business, then continuously analyzing that data to discover deeper meanings and richer value. Those steps lead us to the third         Read More…

Finding the Stars in Black Friday

Posted on: December 12th, 2013 by Darryl McDonald No Comments

 

This year, Black Friday may have felt more like Cyber Monday for a lot of people, as an estimated half of all holiday shoppers did their Black Friday shopping online as opposed to waiting in the long lines outside of big box retailers. But that doesn’t necessarily mean that half of all shoppers stayed home.         Read More…

If Santa Claus Knows What Your Customers Are Doing, Shouldn’t You?

Posted on: November 21st, 2013 by Darryl McDonald 2 Comments

 

This holiday season, Chief Marketing Officers are disappearing faster than the latest PlayStation. It seems that the exponential growth of data over the last two years has not only transformed marketing strategies, but is now transforming the CMO from brand champion to customer champion. CMO in the mirror, meet the new Chief Customer Officer. With         Read More…

What Does Accelerating Data Growth Mean For Businesses?

Posted on: November 7th, 2013 by Darryl McDonald No Comments

 

Although it’s technically more of an observation or speculation rather than a true theoretical principle, “Moore’s law” is now commonly used to describe the driving force of technological change over the past fifty years. In case you’ve forgotten, Moore’s law is named after Intel co-founder Gordon Moore, who predicted back in 1965 that the number         Read More…

IT and Marketing: New Best Friends Forever?

Posted on: October 21st, 2013 by Darryl McDonald No Comments

 

In the past, getting IT and Marketing into the same room was an achievement. So can it be that IT and Marketing are finally getting along like best friends? Well, maybe not quite yet, but they’re getting there. In a recent poll of CIOs and CMOs, more than half agreed that alignment between technology and         Read More…

Big Data Applications: Enablers Of Innovation

Posted on: October 3rd, 2013 by Darryl McDonald 1 Comment

 

Big data analytics can have a powerful impact on your business. From digital marketing intelligence and social network and relationship analysis to supply chain monitoring and fraud detection, today’s sophisticated applications offer new ways to understand and interact with virtually all dimensions of the global marketplace. As I’ve said before, there is infinite value in         Read More…