The holiday rush aside, there’s something predictable, even reassuring, about the holidays. Black Friday is always on a Friday, Christmas always falls on the 25th and presents always appear in the same place (e.g., under a tree or in a stocking). Likewise, retailers have traditionally counted on their customers being in the same places at         Read More…

It’s Not What You Know, It’s What You Do With What You Know

Posted on: January 3rd, 2014 by Darryl McDonald No Comments

 

If you’ve followed my last two blogs, you know that the first steps to becoming a data-driven marketing organization are data integration and data valuation—often-complex tasks that involve identifying and integrating data sources across your business, then continuously analyzing that data to discover deeper meanings and richer value. Those steps lead us to the third         Read More…

Finding the Stars in Black Friday

Posted on: December 12th, 2013 by Darryl McDonald No Comments

 

This year, Black Friday may have felt more like Cyber Monday for a lot of people, as an estimated half of all holiday shoppers did their Black Friday shopping online as opposed to waiting in the long lines outside of big box retailers. But that doesn’t necessarily mean that half of all shoppers stayed home.         Read More…

If Santa Claus Knows What Your Customers Are Doing, Shouldn’t You?

Posted on: November 21st, 2013 by Darryl McDonald 1 Comment

 

This holiday season, Chief Marketing Officers are disappearing faster than the latest PlayStation. It seems that the exponential growth of data over the last two years has not only transformed marketing strategies, but is now transforming the CMO from brand champion to customer champion. CMO in the mirror, meet the new Chief Customer Officer. With         Read More…

What Does Accelerating Data Growth Mean For Businesses?

Posted on: November 7th, 2013 by Darryl McDonald No Comments

 

Although it’s technically more of an observation or speculation rather than a true theoretical principle, “Moore’s law” is now commonly used to describe the driving force of technological change over the past fifty years. In case you’ve forgotten, Moore’s law is named after Intel co-founder Gordon Moore, who predicted back in 1965 that the number         Read More…

IT and Marketing: New Best Friends Forever?

Posted on: October 21st, 2013 by Darryl McDonald No Comments

 

In the past, getting IT and Marketing into the same room was an achievement. So can it be that IT and Marketing are finally getting along like best friends? Well, maybe not quite yet, but they’re getting there. In a recent poll of CIOs and CMOs, more than half agreed that alignment between technology and         Read More…

Big Data Applications: Enablers Of Innovation

Posted on: October 3rd, 2013 by Darryl McDonald 1 Comment

 

Big data analytics can have a powerful impact on your business. From digital marketing intelligence and social network and relationship analysis to supply chain monitoring and fraud detection, today’s sophisticated applications offer new ways to understand and interact with virtually all dimensions of the global marketplace. As I’ve said before, there is infinite value in         Read More…

 

Earlier this year, in its annual survey of business leaders from around the world, PwC nicknamed 2003-2013 “the disruptive decade.” According to the survey results, CEOs are under stress from an ever-changing risk landscape that’s chock-full of factors none of us can control. These external threats, such as volatile global market conditions, frequent catastrophic events         Read More…

Data: The Not-So-Secret Secret

Posted on: September 5th, 2013 by Darryl McDonald No Comments

 

If I told you your company could use a “secret” strategy to leap-frog the competition and increase sales, I imagine you’d jump at the chance to learn more. If I told you your company could easily tap into the same type of resource that’s bringing so much success to industry leaders like Apple, Ford and         Read More…

 

More and more companies are realizing the potential of big data analytics and Data-Driven Marketing. For many business leaders, though, the core concepts surrounding a big data strategy are still relatively new –and unfortunately, they’re largely misunderstood. In fact, whenever I talk to a roomful of executives I’m almost always struck by how much confusion there         Read More…