Driving with Daisy

Posted on: February 25th, 2015 by Darryl McDonald No Comments

 

The imminent arrival of the connected car has had me looking at data-driven marketing in a new light. Google has already introduced an early version of its driverless cars for testing, and Tesla could have a driverless auto on the market before the year is out. Apple too is rumored to be entering the fray.         Read More…

The Data-Driven Market 2.0

Posted on: February 4th, 2015 by Darryl McDonald 1 Comment

 

What a difference a year and a half can make. We marketers are used to living in a fast-paced world, but even by our accelerated standards the last 18 months have been driven by a sense of urgency around improving the customer experience. And increasingly, significantly, that experience is being driven by data. The release         Read More…

A (Happy) Marriage of Convenience

Posted on: January 28th, 2015 by Darryl McDonald No Comments

 

The idea behind mobile marketing is to make things more convenient for customers by treating them as the individuals they are. Who better to illustrate that than 7-Eleven, the company that refined and redefined the concept of the “convenience” store? 7-Eleven, for those of you who don’t know, started out in the ice business in         Read More…

The Art And Science Of Creating Meaningful Customer Interactions

Posted on: January 21st, 2015 by Darryl McDonald No Comments

 

It’s time to start building something new. A new way to understand customers, a new way to interact with them and a new way to better serve them. There is nothing more important in today’s marketing environment than creating an unprecedented customer experience—one that recognizes, honors and exceeds individual customer expectations…every time. The modern marketing         Read More…

 

We’re mid-way into the first month of 2015. Much of the reading I’ve been doing this week looks at the role and evolution of big data. I’m excited to see how far we can push the possibilities of big data in 2015, and am confident that the marketing industry will continue to take the lead         Read More…

A Man, His Dog and Their Microchips

Posted on: December 17th, 2014 by Darryl McDonald 1 Comment

 

I like to think that the time I spend walking my dog, Harley, is my down time, when I unplug from my workaday world of data and technology. In reality, Harley and I may leave the home but we never really leave the grid. Like over four million dogs and cats, Harley has a microchip         Read More…

My Take: Data Is Full Speed Ahead: Are you Ready?

Posted on: December 10th, 2014 by Darryl McDonald No Comments

 

While I’m prepping for the holidays, like most people, shopping is on my mind. Scanning the news, I noticed an article discussing the link between dropping fuel prices and Macy’s expectation of increased profits. With lower gas prices, consumers will theoretically have more money to spend in the stores, and with holiday shopping in full         Read More…

Bleak Friday?

Posted on: December 3rd, 2014 by Darryl McDonald No Comments

 

For weeks, analysts have been predicting that this year’s Black Friday would be something of a turkey. It turns out they were right… and wrong. Total spending for the weekend was down seven percent from last year, although online sales provided a silver lining, setting new highs for both Thanksgiving Day and Black Friday. In         Read More…

Four Survival Skills That Every Next-Gen Marketer Needs

Posted on: November 24th, 2014 by Darryl McDonald 1 Comment

 

The days when marketing executives could justify their jobs with “increased brand visibility” and “higher consumer confidence” now belong to a bygone era, like Mad Men and the three-martini lunch. The marketers of today sound more like data scientists than armchair sociologists as they talk about marketing ROI metrics and how technologies like Hadoop can         Read More…

 

I’ve shared a few articles and news I find interesting in the past, and with the 2014 closing, and holidays around the corner, marketing chatter is in full force. Here are few stories that made me think about our state of marketing in the coming year. 11 Marketing Trends To Watch For In 2015 One         Read More…