Earlier this month Teradata received the highest honor, the Platinum Award, from Gaming & Leisure magazine as part of the G&L Gaming & Hospitality Awards for 2011. We appreciate this recognition from the industry for our efforts to help gaming companies mine the gold that is in their data.

At one time, companies viewed data as a cost – a by-product of their activities that then had to be stored and managed. Today, data analytics is firmly established as the silver lining for companies seeking competitive advantage. Consider how these gaming industry leaders have gained from bringing together information from across their enterprises:

• Anschutz Entertainment Group is managing venue performance and effective cross-selling.
• Harrah’s Entertainment is ensuring its VIP hosts are interacting with customers who have the greatest revenue potential.
• Isle of Capri Casinos is anticipating guests’ needs and exceeding their expectations.
• Station Casinos is designing, developing, and deploying highly personalized marketing and promotional campaigns.

Judges for the G&L Gaming & Hospitality Awards were an august group – the industry thought leaders who collectively represent the vast majority of all gaming technology spend in North America. We look forward to continuing our partnership and driving innovation and profitability with our gaming customers – and all of our customers – for years to come.

Darryl