Using Social Analytics to Get You to the Top

Posted on: December 16th, 2011 by Darryl McDonald 2 Comments

Say "social media" today and it doesn't elicit the same response it did several years ago when many organizations wondered if it was a viable business strategy worth time and energy. Now, we all get it. Yes, there's value in social media engagement. But what's new and innovative today? Will social software and analytics give companies that extra edge? Do the improvements in social networking software constitute that new innovative "thing" to help businesses leapfrog over the competition and to the top of the leader board?


Mzinga, a leading provider of social solutions, definitely believes that they have the secret sauce to help organizations increase revenue and lower costs. Making this happen for their customers requires innovative technology that helps Mzinga manage their big data volumes so user metrics are delivered in a timely manner. A company that can analyze and uncover patterns within social networks in minutes versus days already has an advantage over the competition. They are that much closer to better understanding their customers and creating more value, more loyalty.


I am proud to say that the Teradata Aster MapReduce Appliance is part of Mzinga's analytical infrastructure. Aster technology is helping Mzinga's customers understand the impact of social media with pinpoint accuracy. They have a complete picture so they can analyze and relate the data to actual customer behavior.


What Mzinga represents is, indeed, a giant step in the direction of giving companies competitive advantage. Managing customer relationships at that level creates real business value. Companies that strive for data equity by using cutting edge analytic technology will be the industry leaders.

How will you socialize your data and win your race?



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Darryl McDonald

Darryl McDonald leads Teradata Marketing Applications product development and product management globally. He has more than thirty years of experience in helping companies accelerate growth and innovation with data and analytics. A key member of Teradata’s executive leadership team, McDonald passionately promotes market-oriented, innovative thinking throughout the company

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2 Responses

  1. Dave Schrader

    December 19, 2011

    If you are looking for more ideas on what you can do with social media and Teradata, check out two BSI (Business Scenario Investigations) at or The Case of the Retail Tweeters, and the Case of the Fragrant Sleeper Hit. Both show the use of sentiment analytics to identify influencers, drive sales, and revise product plans. – Neuman Hitchcock

    • Jong

      May 27, 2013

      Very good post on social media and ROI.The last point there, cimbone sales into web metrics is what I find most businesses care about. Sure it’s important to track numbers but it’s tough to get anybody to spend anything without a ROI that goes to the bottom line.


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