Big Moments Call for Big Analytics

Over the last month there’s been no shortage of great moments in sports. From the Kentucky Wildcats’ NCAA national title win in men’s basketball to the Baylor Lady Bears NCAA championship (kudos to Brittney Griner for throwing up a two-handed dunk to send them to the championship game), and the greatest tournament in golf that drew fans and players from all over the world, The Masters, with its exciting play-off ending, held in my home state of Georgia. Needless to say, for a sports fan like myself, every day brings something new and amazing.

These teams, players and coaches bring a lot to the strategy of fine-tuning their craft. It’s a daily work-in-progress – developing skills, optimizing player abilities, understanding the big picture, identifying team dynamics, and shifting strategy based on competitive forces.

Well, this all sounds very familiar, reminding me of the considerations companies go through when determining a strategy around big data analytics:

• Developing a data-driven culture
• Optimizing digital marketing
• Understanding the big analytic ecosystem
• Identifying the right data-driven products and services, and
• Shifting the economics of your data

Most teams have a host of consultants, coaches and strategists leading the way to notches in the win column. If you’re focused on winning in your market and are working on how your organization can discover new truths and business opportunities from big data, there’s an upcoming event where thought leaders, executives, analysts and academics will converge to discuss the new economics of data – Big Analytics 2012.

Take advantage of this opportunity to learn about “game-changing” insights for your own championship moments in business.

Darryl