Changing the Digital Game

All signs point to the fact that 2012 is the breakout year for digital marketing. In other words, if you are a marketer, you need to jump on the bandwagon now before your competitors do and gain competitive advantage. Forrester estimates this opportunity to be a $6 billion opportunity today, growing to $16 billion by 2016. Marketers need to more strategically align marketing objectives with the “right” mix of digital elements.

Sometimes we need the right partner to help us create integrated customer experiences across online and offline channels. I wonder who that would be?

This is a big data problem for marketers and a big market opportunity for Teradata.

Teradata and Aprimo today announced plans to acquire Munich-based eCircle, Europe’s leading cloud-based digital messaging solution provider. Very soon, marketers all over the world will be able to execute integrated, highly targeted, and personalized digital campaigns that are consistent across all channels. This will be possible because they will have a unique digital marketing platform, powered by Big Data insights from social, mobile, web and email channels, that can scale to support hundreds of billions of messages a year.

That’s exciting stuff.

And beyond that, these marketers will be able to leverage powerful analytics from Teradata and Teradata Aster to gain customer insights through the combined power of data warehousing, marketing applications and Big Data analytics.

It’s Digital Marketing paving the way for true Integrated Marketing to become a reality.

It’s Teradata, Aprimo, Aster and now eCircle, changing the game.

It’s marketers engaging with their customers, leading their markets, performing better for all their constituents, and delivering better results for their marketing investment.

McKinsey & Company estimates that the world’s data is doubling every two years. I’ve talked in the past about the data revolution. Well, it’s not going anywhere. Data is smarter today than ever before and those companies that combine a full-service digital marketing expertise with integrated marketing management and potent analytics will be empowered with smarter customer intelligence and insights.

Who wouldn’t want that?

Darryl