Welcome to the New Year and the ramp-up to the National Retail Federation show. The holidays are over now but as I think about this event I remember my days in retail when, as a sales VP, I would have sleepless nights over black Friday and wonder how the numbers would shape up when all was said and done.
NRF is still important to me—and Teradata. This year, Teradata will show you how to build an analytical eco-system that supports all areas of your business. Adding Aster Data and Aprimo to our portfolio, along with the strength of our partners, means we have never been in a better position to support cross- channel and big data analytics that enable retailers to garner more customer insight and leverage new opportunities from web, mobile, and social media.
Integrated Marketing Management is a burgeoning—and important—discipline in which Teradata and Aprimo thrive as demonstrated by placement in the Leaders quadrant of the latest Gartner, Inc. Integrated Marketing Management (IMM) Magic Quadrant report. In her Big Ideas session, Lisa Arthur, CMO, Aprimo will talk about IMM and the retail marketing revolution that’s heightening the pressure on organizations to understand consumer behavior and the vehicles that drive their path to purchase.
Teradata Aster will be present as well. So if you have ever been interested in understanding how much Twitter influence you have, for example, we can show you that and much more.
We look forward to NRF and hope you’ll visit us. I’ll be thinking about you and remembering the “good old days.”
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