6 Ways Big Data Marketing Helps Companies Be Competitive: Part 1

Posted on: February 24th, 2015 by Chris Twogood No Comments

 

Big data – business changing data – is giving marketers new ways to be innovative and step ahead of competitors. A creative strategy or advertising campaign is only scratching the surface of mechanisms available today to drive revenue. Effective CMOs must appreciate the power of new and diverse data sources and demand marketing directors interpret         Read More…

Data-Driven Design: Smart Modeling in the Fast Lane

Posted on: February 24th, 2015 by Guest Blogger 2 Comments

 

In this blog, I would like to discuss a different way of modeling data regardless of the method such as Third Normal Form or Dimensional or Analytical datasets. This new way of data modeling will cut down the development cycles by avoiding rework, be agile, and produce higher quality solutions. It’s a discipline that looks         Read More…

Selecting a Big Data Solution: 5 Questions to Ask

Posted on: February 18th, 2015 by Chris Twogood No Comments

 

For years now certain enterprises such as big-box retailers, online pioneers and consumer credit innovators have been successfully leveraging big data – to the point where these early adopter organizations can outperform competitors 2-1. They gain insights across their world – from their view of customers, to customer interactions and their perspective of the category.         Read More…

 

(This post discusses the results1 of Forrester Consulting’s research examining the economic impact and ROI of an online retailer that implemented a Teradata analytics solution. The new integrated platform runs big data analytics and replaces the retailer’s third party analytics solution.) What is more beneficial? The quantifiable pay out of a big data solution…or the         Read More…

How to Optimize Historians with Relational Databases

Posted on: February 17th, 2015 by Guest Blogger No Comments

 

If you should ever analyze workplace safety data, you will find most personal injuries occur when people are using the wrong tools for the job. The same can be said about why companies do not gain business insight and value from data – it’s because they are using the wrong tool for the job. NOTE         Read More…

Big Data Apps Solve Industry Big Data Issues

Posted on: February 13th, 2015 by Manan Goel No Comments

 

Leverage the power of big data to solve stubborn industry issues faster than your competition Big data solutions – easier, faster and simpler – are today’s best means of securing an advantage in 2015.  If there was a way to quickly and easily leverage big data to address the nagging issues in your industry – like shopping         Read More…

What is Big Data?

Posted on: February 12th, 2015 by Chris Twogood No Comments

 

What is Big Data? It’s not as simple as saying social media posts are big data or sensor data is big data. And it’s not sufficient to say big data is just a lot of data. Beyond the idea of large volumes of data…or a greater scope of data…big data refers to data sets that         Read More…

Lots of Big Data Talk, Little Big Data Action

Posted on: February 11th, 2015 by Manan Goel No Comments

 

 Apps Are One Solution To Big Data Complexity Offering big data apps is a great way for the analytics industry to put its muscle where its mouth is. Organizations face great hurdles in trying to benefit from the opportunities of big data.  Extracting rapid value from big data remains challenging. To ease companies into realizing         Read More…

Teradata Aster AppCenter: Reduce the Chasm of Data Science

Posted on: February 11th, 2015 by John Thuma No Comments

 

Data scientists are doing amazing thing with data and analytics.  The data surface area is exploding with new data sources being invented and exploited almost daily.  The Internet of Things is being realized and is not just theory, it is in practice.   Tools and technology are making it easier for Data Scientists to develop solutions         Read More…

 

Are you a business person or executive involved in a data warehouse project where the term “normalization” keeps coming up but you have no idea what they (the technical IT folks) mean? You have heard them talk about “third” normal form and wonder if it is some new health fad or yoga position. In my         Read More…