Big Data Analytics: Will Better Company Culture Trump A Strong ROI?

(This post discusses the results1 of Forrester Consulting’s research examining the economic impact and ROI of an online retailer that implemented a Teradata analytics solution. The new integrated platform runs big data analytics and replaces the retailer’s third party analytics solution.)

What is more beneficial? The quantifiable pay out of a big data solution…or the resulting improvements in corporate culture like encouraging innovation and increased productivity?

In this case, the big data solution is a Teradata Aster Discovery Platform.  Previously, the retailer relied upon a third-party web solution for analytics – which was inefficient, difficult to manage and not at all scalable. And with its limited IT support staff and ever exploding business requirements, the online business needed an easy-to-manage big data analytics solution able to handle its compiled customer data.

The platform has the ability to analyze and manage unstructured data plus has data visualization tools to help illuminate key business insights and improve marketing efficiency. And, it’s easy on labor costs. Because of the platform’s ready-to-use functionality, acquiring data, performing analysis and presenting output can be done by a wide variety of IT skills sets and resources. The organization does not need a full team of expensive data scientists and engineers to manipulate and use data.

Does it pay out? Forrester confirmed the retailer’s increases in new customer conversions, overall sales, savings from IT and end user productivity…all resulting in a direct impact to net bottom line profits.

 “For us, it has been relatively easy to monetize and

justify our investment in Aster Discovery Platform;

the changes that have resulted from the product

have offered us much increase in revenue.”

~Director of data engineering, online retailer

The cultural intangibles?  The retailer estimates 20% of its total employees (both IT and business) have a direct benefit, a gradual increase in their productivity from Year 1 to Year 3 due to how quickly business insights can be generated and the business practices optimized.

Performance throughout the organization improved dramatically. With the Aster Discovery Platform, the online retailer avoids multi-step, non-scalable procedures to run analytics and instead can just type a simple query. The organization’s planning process has become tighter. Better forecasts and predictions using predictive insights allows the organization more efficiency within the product life cycle delivering noticeable impact across a variety of measures like incremental sales, customer retention and customer satisfaction.

“We have a lot of test cases and product changes that we

have been able to make internally as a result of the analytics

that is taking place on the platform.”

~Director of data engineering, online retailer

The Teradata Aster Discovery Platform is the industry’s first next-generation, integrated discovery platform. Designed to provide high-impact insights, it makes performing powerful and complex analyses across big data sets easy and accessible.

1The Total Economic Impact TM Of Teradata Aster Discovery Platform. Cost Savings And Business Benefits Enabled By Implementing Teradata’s Aster Discovery Platform.  October 2014. © 2014, Forrester Research, Inc.

Learn more about Teradata’s big data analytics solutions.

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