Where are we with big data? Has it moved from theory into practice? Are global organizations really using big data today to make significant changes in their organizations? Are there working solutions in the market that derive value from the analysis of non-traditional data?
Let’s discuss six big data examples that illustrate how big global brands are realizing big gains from their use of these new data sources.
Get a better understanding of how major corporations like wireless carriers, healthcare providers, tech players and hardware manufacturers are supporting a culture of innovation with these examples of new capabilities with nontraditional big data.
A major U.S. wireless carrier is a perfect example of a big data innovator. As part of their big data solution, the carrier now has a repeatable process for uncovering insights that solve issues management wants addressed.
Consider this big data example: recently the carrier analyzed voice conversations (a difficult source of unstructured data to handle previously) between customers and call reps. The organization needed to discover why customers were calling into service centers after making online payments. Using big data analytics , the internal team uncovered an answer that wasn’t available by other means – it learned that customers needed reassurance from a call rep that their service would not be interrupted due to late payment. With this valuable insight, the carrier understood that it needed to confirm the payment assured uninterrupted service. The result was an immediate drop in calls to customer service.
The same carrier “listens to customers” in real time and in a way never possible before big data analytics. By integrating and analyzing big data examples like social posts and call verbatims, the company has greatly enriched its individual customer portraits. Now it gains a significant advantage over competitors by quickly targeting communications or marketing efforts based on customer sentiment instead of marketing guesses about customer groups.
Another big data example lies within a solution used by premier global wireless carrier Vodafone Netherlands. With its new capabilities, the phone company has the advantage of being able to integrate large amounts of customer-based nontraditional data – such as social posts and web history. It can now generate a higher level of insight from its greatly expanded variety of data sources. The result is a more sophisticated view of customers. These new insights allow marketing to deliver more relevant offers to realize two significant benefits: stronger marketing success and the ability to distinguish its premium brand from lower-priced competitors. Learn about other ways international carriers benefit from big data analytics.
Wellmark Blue Cross/Blue Shield also use big data to find new answers. One healthcare provider had a troubling inbound call volume – with a distinctive pattern. Six percent of its members accounted for 50 percent of its inbound call volume. With its new big data solution, the insurer can leverage text from call logs and integrate that with transaction data. This establishes a repeatable process to untangle odd call volume phenomenon like this, and others. Learn how Wellmark Blue Cross/Blue Shield benefits from big data analytics.
A global leader in consumer transaction technologies, NCR, has effectively leveraged diverse data sources to fundamentally modernize its business capabilities. Big data has supplied near limitless opportunities for the hardware and software giant. For example, it can now predict when certain devices in the field will fail. This opportunity is large considering the organization services tens of millions of devices around the world. The company receives telematics data from devices in the field and performs predictive analytics to determine the health of the technologies it both manufactures and/or services. The benefit? It can send digital instructions remotely to wired devices to address issues – or it can send technicians with the correct parts and tools, to the right device, at the right time. Downtime at customers can be planned or even prevented. Learn how NCR uses big data analytics.
Dell uses social media data to double closure rates and drive business results. With a sophisticated big data solution, it enhances the view of its customers and prospects in real time by tying traditional transaction records with things like social media user names and email addresses. With this information, the computer maker can offer personalized promotional offers. Big data analytics produces insights based on this newly expanded view of the customer that improve propensity models, which in turn, makes future campaigns more successful. Prior to this novel use of social data, marketing could only identify names for about 33 percent of those who responded to promotional programs. Now, the manufacturer accurately identifies 66 percent of respondents. Learn about ways that Dell drives business using big data analytics.
Learn more about Teradata’s Big Data Analytics Solutions.