Category Archives: Discovery

10 questions CMO’s need to ask about social media

April 26, 2012

What questions are important to you about Social Media? John Lovett from Web Analytics Demystified just published a new white paper on Social Analytics. Lovett, who has written the book on Social Analytics (literally), lays out a compelling vision for Deeper Social Analytics for companies.  He clearly presents the value of companies to go beyond… Read More »

Connecting Big Data with Big Analytics – Ensuring Business Success

April 23, 2012

We live in interesting times! In the past 30 years, data was used to record business events and report on business events. Over the last 5 years, data has gotten closer to business. Now data is being used to record business events, report on business events as well as influence business events. We now realize… Read More »