I’m very excited about Teradata’s latest cloud announcement – that Teradata Database, the market’s leading data warehousing and analytic solution, is being made available for cloud deployment on Amazon Web Services (AWS) to support production workloads. Teradata Database on AWS will be offered on a variety of multi-terabyte EC2 (Elastic Cloud Compute) instances in supported AWS regions via a listing in the AWS Marketplace.
I believe the news is significant because it illustrates a fundamentally new deployment option for Teradata Database, which has long been the industry’s most respected engine for production analytics. By incorporating AWS as the first public cloud offering for deploying a production Teradata Database, we will make it easier for companies of all sizes to become data-driven with best-in-class data warehousing and analytics.
Teradata Database on AWS will be quite different than what we currently offer. It will be the first time that Teradata Database is being offered for production workloads on the public cloud. Previous products such as Teradata Express and Teradata Virtual Machine Edition have been positioned for test and development or sandbox use cases. This is also the first time that Teradata Database has been optimized for the AWS environment; previously Teradata Virtual Machine Edition was only optimized for the VMware virtualized environment.
Fear not: Teradata Cloud, our purpose-built managed environment, will continue to evolve, thrive, and prosper alongside Teradata Database on AWS. Customers of all sizes and verticals – both existing and new – find great value and convenience in Teradata Cloud for a variety of use cases, such as production analytics, test and development, quality assurance, data marts, and disaster recovery. In fact, we recently announced that Core Digital Media is using Teradata Cloud for DR.
So who is the intended customer base for Teradata Database on AWS? Well, literally any organization of any size can use and benefit because it combines the power of Teradata with the convenience of AWS for a win-win value proposition. I think large, existing Teradata integrated data warehouse and Teradata appliance customers will find it just as flexible and capable as small, new-to-Teradata customers. It opens up a whole new market in terms of accessibility and deployment flexibility.
So one might ask: Why has Teradata not offered this product before now? Frankly, cloud computing has evolved substantially over the past few years in terms of convenience, security, performance, and market adoption. We see substantial opportunity to provide more deployment options than previously existed as well as expand the addressable market for production data warehousing and analytics.
And, while there are many other companies that offer database, data warehouse, and analytic products, none has the unrivaled track record of market leadership that Teradata has, which is in a league of its own. The key thing to know is that this is Teradata Database, the market’s leading data warehouse and analytic engine for over three decades. The same software and the same winning DNA that powers our existing portfolio of products is what drives this instantiation too.
Teradata Database on AWS will be available in Q1 2016 for global deployment. It will be offered on a variety of EC2 instance types up to multiple terabytes via a listing in the AWS Marketplace. Customers will have the ability to deploy standalone on AWS or can complement both on-premises and Teradata Cloud environments.
I think it’s going to be great, and I hope you do too. Feel free to let me know if you have any questions about our latest cloud innovation.
Brian Wood is director of cloud marketing at Teradata. He is a knowledgeable technology marketing executive with 15+ years of digital, lead gen, sales / marketing operations & team leadership success. He has an MS in Engineering Management from Stanford University, a BS in Electrical Engineering from Cornell University, and served as an F-14 Radar Intercept Officer in the US Navy.