‘Game’ theory: Perfecting in-app purchasing through analytics

August 23, 2017

When you think about buying and selling, it’s usually about a tangible product or service. But what if the job is to sell new forms of reality and value itself? If you’re an online gaming company, that’s exactly your goal: to create and sell virtual worlds of escape and adventure, with the “value” increasingly coming… Read More »

Lessons from the Sentient Enterprise: Business data meets business culture

August 17, 2017

“Lessons from the Sentient Enterprise” is a series of posts timed around the publication of The Sentient Enterprise, a new book on big data analytics by Oliver Ratzesberger and Mohan Sawhney. Each post in the series highlights a major theme covered in book and at executive workshops being held in conjunction with its upcoming release by… Read More »

Data and analytics in financial services — a challenge or an opportunity?

August 16, 2017

Data Points — Long reads. This article is somewhat longer than our usual output. Let us know what you think by tweeting @TeradataINTL. Since starting a new role at Teradata with the responsibility of supporting our financial services sales and consulting teams across the globe, I’ve decided now is a good time to document some… Read More »

Have CFOs changed their mindset when it comes to data?

August 15, 2017

In short, no. Thanks for stopping by the blog. See you next time. But wait! As always, we need to consider whether this is a “glass half empty” or “glass half full” situation. Most CFOs and their finance departments remain application driven – so whenever a new requirement for reporting and analysis arises, they sit… Read More »

The future of marketing: Q&A with Andrew Stephen and Yasmeen Ahmad

August 9, 2017

Recently, Professor Andrew Stephen from Saïd Business School at Oxford University spoke to Yasmeen Ahmad about her thoughts on the future of marketing in an increasingly digitised world, including the key challenges facing marketers today. See the Q&A below: Stephen: What are the biggest challenges that marketers are facing right now, particularly with respect to… Read More »

Ready for an Instant Education in Data Science? Get It at Teradata PARTNERS

August 8, 2017

More than ever, “WOW!” business outcomes are driven by data scientists, and there are many types of data scientist. Everyone can benefit from understanding the ways data scientists explore, analyze and execute strategic business decisions and plans. The 2017 Teradata PARTNERS conference offers many sessions focused on Data Science – so get an instant education… Read More »