Tag Archives: Amazon

The future of marketing — it’s (still) the data, stupid

July 26, 2017

Previously on this blog, we talked about what has changed in marketing during the last two decades. I introduced four key issues that successful marketing organisations need to get across: the rise of social and mobile; the digitisation of everything and the behavioural insight that results from making the journey from transactions to interactions; the… Read More »

IntelliCloud Now in AWS Ireland – and Much More!

July 18, 2017

Good news! Teradata IntelliCloud has been upgraded with three new capabilities that are important to customers: International expansion to AWS Ireland – first AWS region outside of the United States for IntelliCloud (benefit = broader footprint) Customer Application Ecosystem – support for customer-supplied BI/DI apps within the Teradata data center in Las Vegas (benefit =… Read More »

The future of marketing – You don’t own your brand anymore

July 18, 2017

In my last blog, I introduced two trends that have fundamentally changed data-driven marketing over the last two decades. In this instalment I want to introduce two more seismic shifts that modern marketing organisations have to deal with. The third big change to impact marketing has been the dramatic change in consumer expectations. Alberto Brea… Read More »

Fresh New Features for Teradata in the Cloud

September 20, 2016

By Brian Wood, Director of Cloud Marketing The Teradata Everywhere and other Teradata PARTNERS Conference-related press announcements include a number of cloud-specific highlights for Teradata in the Cloud. This post summarizes the key takeaways. First, a reminder for context: Teradata Hybrid Cloud is a customer environment using a mix of on-premises, private cloud, managed cloud,… Read More »