Tag Archives: analytic database

Funnel Analysis: an Approach from the Power Marketer Playbook

March 31, 2015

Power marketers are always interested in the most effective ways to track, measure, and analyze customer experiences for more relevant engagement. I’d like to share an approach that is less known yet potentially quite powerful. Businesses across global markets are re-thinking data, analytics, platforms, and research methods to better understand their customers. Event analytics offers… Read More »