Tag Archives: big data analytics

Let business teams ask “why?” to drive data science results with guided analytics

March 12, 2018

We’ve all heard the onslaught or experienced it first-hand. An inquisitive three-year old unleashing a salvo of, “Mommy, why is this?” “Daddy, why is that?” and “What is that thing?” My recent favorite twist to this line of inquiry happened when I overheard a brave and honest parent dare to admit, “I don’t know.” The… Read More »

Creativity and Critical Thinking in the Age of Enterprise AI

January 16, 2018

What, if anything, should worry us about artificial intelligence today? Is it the worry that it will take over jobs around the world? Most definitely not. The fact of the matter is that what AI has gotten very good at solving for certain problem sets, however it still lacks overall knowledge of context to the… Read More »

Behavior and Culture: The Next Steps Toward ‘The Sentient Enterprise’

November 9, 2017

Which customer bought what and when? For any enterprise that analyze data that was the central question they sought to answer to understand their place in the market. But in this new era of disrupt or be disrupted, companies must begin asking themselves more powerful questions — like, “what are our customers going to do… Read More »

Can Big Data Help Reduce India’s Burden of Healthcare Costs?

October 16, 2017

India remains high on the list of medical tourists based on the high quality of healthcare available at comparatively lower costs when compared to the costs in more developed nations. In fact, medical tourism is growing at a compounded rate of over 20% y-o-y leading to a flourishing industry that is expected to touch US$… Read More »

Within data and analytics, the “If you build it, they will come” mentality is finally dead

September 20, 2017

How to align data and analytics to achieve business outcomes Over the past few months I’ve been engaged across industries to help organisations understand what businesses are trying to achieve from big data and analytics. I’m glad to report that the focus is no longer on the technology first; at last, the belief in the… Read More »

It’s time to wake up to the big data gold mine

August 25, 2017

Originally featured in IT Pro Portal. There is no excuse for any modern business to operate without a big data strategy. We have moved beyond discussions about unmanageable data volumes to a time where companies can easily adopt a method to analyse and garner insights from their data to make more informed business decisions. So, in… Read More »

The future of marketing: Q&A with Andrew Stephen and Yasmeen Ahmad

August 9, 2017

Recently, Professor Andrew Stephen from Saïd Business School at Oxford University spoke to Yasmeen Ahmad about her thoughts on the future of marketing in an increasingly digitised world, including the key challenges facing marketers today. See the Q&A below: Stephen: What are the biggest challenges that marketers are facing right now, particularly with respect to… Read More »

The future of marketing – You don’t own your brand anymore

July 18, 2017

In my last blog, I introduced two trends that have fundamentally changed data-driven marketing over the last two decades. In this instalment I want to introduce two more seismic shifts that modern marketing organisations have to deal with. The third big change to impact marketing has been the dramatic change in consumer expectations. Alberto Brea… Read More »

Business Reasons for Analytics

February 15, 2017

It’s not what you know. It’s what you do with what you know. This is something organisations worldwide are increasingly learning when it comes to how they are approaching and working with data and analytics today. Customer’s expectations have changed. Providing a good product is simply not enough for today’s businesses. The majority demand a… Read More »