Tag Archives: big data analytics

It’s time to wake up to the big data gold mine

August 25, 2017

Originally featured in IT Pro Portal. There is no excuse for any modern business to operate without a big data strategy. We have moved beyond discussions about unmanageable data volumes to a time where companies can easily adopt a method to analyse and garner insights from their data to make more informed business decisions. So, in… Read More »

The future of marketing: Q&A with Andrew Stephen and Yasmeen Ahmad

August 9, 2017

Recently, Professor Andrew Stephen from Saïd Business School at Oxford University spoke to Yasmeen Ahmad about her thoughts on the future of marketing in an increasingly digitised world, including the key challenges facing marketers today. See the Q&A below: Stephen: What are the biggest challenges that marketers are facing right now, particularly with respect to… Read More »

The future of marketing – You don’t own your brand anymore

July 18, 2017

In my last blog, I introduced two trends that have fundamentally changed data-driven marketing over the last two decades. In this instalment I want to introduce two more seismic shifts that modern marketing organisations have to deal with. The third big change to impact marketing has been the dramatic change in consumer expectations. Alberto Brea… Read More »

Business Reasons for Analytics

February 15, 2017

It’s not what you know. It’s what you do with what you know. This is something organisations worldwide are increasingly learning when it comes to how they are approaching and working with data and analytics today. Customer’s expectations have changed. Providing a good product is simply not enough for today’s businesses. The majority demand a… Read More »

Ditch the Old Ways of Product Management. Say Hello to Product Innovation.

January 9, 2017

As the number of data points in the world continues to grow, so do the ways that businesses can stay informed and effectively manage their products. In the past, for example, companies relied on product data in batch form or used recommended guidelines to manage their supply chain. Stores reviewed inventory data, orders were fulfilled… Read More »

Data Modeling Requires Detailed Mapping — Learn Why

November 30, 2015

Mapping is an important step to understanding your data and where the data resides in your ecosystem. Mapping takes us from the known to the unknown and is effectively accomplished by using mapping tools, adopting best practices, and having a common understanding of how the mappings will be used. But mapping does take a considerable amount… Read More »

Investing in New Technology? Don’t Forget These 5 Value-Adding Steps

November 12, 2015

By Data and Analytics Staff IT departments are always on the lookout for the latest and greatest technological advance that will change the way their company works. But striking a balance between IT’s desire to implement a new technology, and the impact of said technology on the company’s bottom line, often can be tricky. For… Read More »

Aster on Hadoop is Hadoop for Everyone!

October 19, 2015

One of the biggest announcements at Teradata Partners 2015 is that Aster will run on Hadoop. Many of our customers have already invested in a Hadoop data lake and want to do more than just store data. Storing data is helpful but not all that interesting. What if you could easily do advanced analytics without… Read More »

How Analytics Turns IoT Data into Dollars

October 19, 2015

The buzz around the term “Internet of Things” (IoT) amplifies with each passing day. It’s taking some time, however, for everyone to fully comprehend just how valuable this phenomenon has become for our world and our economy. Part of this has to do with the learning curve in understanding the sophisticated technologies and analytics involved.… Read More »