Tag Archives: big data

Five ways Analytics and Data Science can add business value

August 30, 2017

The conversation around big data has grown, well, big in recent times. So much so that it is now part of the day to day vernacular for businesses around the world. Nowhere is this more prevalent than in the thriving technology ecosystem happening right now in the UK. Any organisation can leverage the exponential data… Read More »

It’s time to wake up to the big data gold mine

August 25, 2017

Originally featured in IT Pro Portal. There is no excuse for any modern business to operate without a big data strategy. We have moved beyond discussions about unmanageable data volumes to a time where companies can easily adopt a method to analyse and garner insights from their data to make more informed business decisions. So, in… Read More »

Henry Ford didn’t build a faster horse – and neither should you

August 24, 2017

Three mistakes the oilfield keeps making about Big Data and what to do about them I’ve often heard “the upstream industry has handled big data for ever. G&G data is huge, so we are the experts”. Even if the basic premise was correct (it’s not: lots of other industries work with larger datasets), size isn’t… Read More »

Teradata bolsters analytics and database capabilities for Microsoft Azure

July 28, 2017

The enterprise-class capabilities of Teradata Database have been enhanced for Microsoft Azure Marketplace. This is great news for organizations using — or wanting to try — Teradata Database as their engine for advanced analytics to deliver optimal business outcomes for areas such as customer experience, risk mitigation, asset optimization, finance transformation, product innovation and operational… Read More »

The future of marketing — it’s (still) the data, stupid

July 26, 2017

Previously on this blog, we talked about what has changed in marketing during the last two decades. I introduced four key issues that successful marketing organisations need to get across: the rise of social and mobile; the digitisation of everything and the behavioural insight that results from making the journey from transactions to interactions; the… Read More »

Big data and the fight against human trafficking

July 25, 2017

The recent San Antonio, Texas, tragedy served as a vivid reminder that human trafficking is an international crisis that spans from poor nations to the doorsteps of some of the most developed nations in the world. While this United States-based event captured global news, the ongoing human trafficking crisis in India often goes underreported. A… Read More »

The future of marketing – You don’t own your brand anymore

July 18, 2017

In my last blog, I introduced two trends that have fundamentally changed data-driven marketing over the last two decades. In this instalment I want to introduce two more seismic shifts that modern marketing organisations have to deal with. The third big change to impact marketing has been the dramatic change in consumer expectations. Alberto Brea… Read More »

Big Data and the Fight Against Climate Change

July 10, 2017

These are not great times for the battle against climate change. With America officially withdrawing from Paris Agreement, the global alliance lost one of its major champions. While this year’s World Environment Day (celebrated each year on 5 June) was rather muted, the determination to continue with the momentum remains steadfast. What’s important is that… Read More »

Big Data Brings Recruitment into the 21st Century

June 22, 2017

Until quite recently, recruitment methods and motivation were underdeveloped and carelessly implemented. A vague urge to stay clear of trouble and to make sure the company did the ‘right thing’ in terms of meeting targets, was inefficient and unproductive. Driven by emotion and historical best practice instead of using hard data and information, diversity initiatives… Read More »

Should Data Modelling be a ‘Prescriptatorship’, or Take a More Laissez-Faire Approach?

June 1, 2017

During my morning walk or commute to and from the airport, I’ve got into the habit of listening to audio books. My current book is The Story of Human Language. I thoroughly recommend it. It has some great stories of how languages change over time. For example, do you know how the French ‘ne…pas’ negation… Read More »