Tag Archives: big data

The future of marketing — it’s (still) the data, stupid

July 26, 2017

Previously on this blog, we talked about what has changed in marketing during the last two decades. I introduced four key issues that successful marketing organisations need to get across: the rise of social and mobile; the digitisation of everything and the behavioural insight that results from making the journey from transactions to interactions; the… Read More »

Big data and the fight against human trafficking

July 25, 2017

The recent San Antonio, Texas, tragedy served as a vivid reminder that human trafficking is an international crisis that spans from poor nations to the doorsteps of some of the most developed nations in the world. While this United States-based event captured global news, the ongoing human trafficking crisis in India often goes underreported. A… Read More »

The future of marketing – You don’t own your brand anymore

July 18, 2017

In my last blog, I introduced two trends that have fundamentally changed data-driven marketing over the last two decades. In this instalment I want to introduce two more seismic shifts that modern marketing organisations have to deal with. The third big change to impact marketing has been the dramatic change in consumer expectations. Alberto Brea… Read More »

Big Data and the Fight Against Climate Change

July 10, 2017

These are not great times for the battle against climate change. With America officially withdrawing from Paris Agreement, the global alliance lost one of its major champions. While this year’s World Environment Day (celebrated each year on 5 June) was rather muted, the determination to continue with the momentum remains steadfast. What’s important is that… Read More »

Big Data Brings Recruitment into the 21st Century

June 22, 2017

Until quite recently, recruitment methods and motivation were underdeveloped and carelessly implemented. A vague urge to stay clear of trouble and to make sure the company did the ‘right thing’ in terms of meeting targets, was inefficient and unproductive. Driven by emotion and historical best practice instead of using hard data and information, diversity initiatives… Read More »

Should Data Modelling be a ‘Prescriptatorship’, or Take a More Laissez-Faire Approach?

June 1, 2017

During my morning walk or commute to and from the airport, I’ve got into the habit of listening to audio books. My current book is The Story of Human Language. I thoroughly recommend it. It has some great stories of how languages change over time. For example, do you know how the French ‘ne…pas’ negation… Read More »

Can Big Data Be Used to Address India’s Growing Water Crisis?

March 27, 2017

Water is indispensable, a resource of inestimable value, limited, precious and irreplaceable. On March 22 every year, the world observes Water Day, where communities and nations alike come together to make solemn pledges to save and ensure judicious use of water. For India, one of the world’s most water stressed nations, the day hardly registers… Read More »

Business Reasons for Analytics

February 15, 2017

It’s not what you know. It’s what you do with what you know. This is something organisations worldwide are increasingly learning when it comes to how they are approaching and working with data and analytics today. Customer’s expectations have changed. Providing a good product is simply not enough for today’s businesses. The majority demand a… Read More »

A Connected Thermostat for Business Growth

December 23, 2016

The connected world is often portrayed through inspirational stories. Prime-time television commercials abound with amazing tales of connected cities and autonomous cars linked by graphics of glowing, flowing, fluorescent interconnected trails. We are watching science fiction come to life before our eyes. Then there are the no less compelling, smaller scale examples of our increasingly… Read More »