Tag Archives: business outcomes

The Sentient Enterprise. Why Another Book on Analytics?

October 17, 2017

There are already so many books about big data on the market. That’s why, when management professor Mohan Sawhney and I decided to write The Sentient Enterprise, it wasn’t to fill more shelf space – it was to fill a void: We wrote our book for the same reason you’d create a road map for… Read More »

5 Big Benefits of Data and Analytics for Positive Business Outcomes

March 7, 2017

Today, businesses can collect data along every point of the customer journey. This information might include mobile app usage, digital clicks, interactions on social media and more, all contributing to a data fingerprint that is completely unique to its owner. However, at some point not too long ago, the thought of customers sharing information such… Read More »