Tag Archives: business

Analytics, data science, ethics, robots and GDPR at ‘The Future of Marketing’ event

July 12, 2017

Fascinating perspectives present and future, delivered by The Future of Marketing Initiative, University of Oxford and Teradata Teradata recently joined forces with Saïd Business School (SBS), University of Oxford to host a day-long conference, part of the Oxford Future of Marketing Initiative led by SBS Associate Dean of Research and L’Oréal Professor of Marketing, Andrew… Read More »

Who Wins with Cloud Adoption?

July 5, 2017

More and more companies are adopting cloud computing, and soon we’ll see the tipping point where the majority of business data is up in the cloud. Businesses big and small are embracing the software that allows transformation without serious overheads. It almost goes without saying that as a flagbearer, the IT department is leading the… Read More »

Foresight Tops Hindsight: Data-Driven Decisions Beat Gut

March 9, 2015

Many decisions we make every day are not data-driven but are made by our gut instinct. That’s fine when those decisions are about what to wear, what to eat, where to go on vacation, and how much to spend on an item. But what about when your choices can impact the company’s bottom line, or even… Read More »