Tag Archives: culture of value measurement

The culture of value measurement

November 29, 2017

“You cannot manage what you don’t measure.” You may have heard that before. Certainly this truism holds today. However, John Hauser, professor of marketing at MIT Sloan School of Management, takes it further: metrics influence the behaviour of the entire organisation, and affect both actions and decisions related to future strategies. According to Hauser, “you… Read More »