Tag Archives: customer centricity

Don’t Rely on Witchcraft: Question the Status Quo of Customer Analytics

October 31, 2017

Late 9th century, somewhere in Europe, a fictitious story: Life is hard these days. The attacks of the Vikings have always been brutal, but this time it was worse. Your body is peppered with wounds from their battle axes and spears. Your body is aching and the wound fever is rising and draining energy out… Read More »

Are You King of the Marketing Jungle?

December 21, 2016

It’s a multi-channel jungle out there. And now that social platforms are running wild and digital devices outnumber the global population, marketers are having to shape up or ship out. Inspirational Instagrams – tick. Facebook recommendations – tick. Trending Twitter hashtags – tick. Customers are being bombarded with brands, trends, products, and services – personalised… Read More »