Tag Archives: customer engagement

When Marketing Meets Finance

January 22, 2018

Marketers wake up every morning focused on improving customer experience, driving sales and ultimately increasing brand value in the eyes of their customers. Almost 70% of marketers say that driving sales and revenue for their companies is a requirement. Yet according to a 2012 global survey by Furnaise Marketing Group, “eighty percent of CEOs don’t… Read More »

The future of marketing – You don’t own your brand anymore

July 18, 2017

In my last blog, I introduced two trends that have fundamentally changed data-driven marketing over the last two decades. In this instalment I want to introduce two more seismic shifts that modern marketing organisations have to deal with. The third big change to impact marketing has been the dramatic change in consumer expectations. Alberto Brea… Read More »