Tag Archives: customer experience

The future of marketing – You don’t own your brand anymore

July 18, 2017

In my last blog, I introduced two trends that have fundamentally changed data-driven marketing over the last two decades. In this instalment I want to introduce two more seismic shifts that modern marketing organisations have to deal with. The third big change to impact marketing has been the dramatic change in consumer expectations. Alberto Brea… Read More »

Improve your marketing through AI-influenced analytics

May 18, 2017

For businesses to survive today, they have to embrace new trends quickly. We’re no longer living in the world where new developments, like airplane travel or television, take decades to reach market saturation. Today’s technology adoption cycle is blink-and-you’ll-miss-it fast, even compared to the advent of computers, mobile devices and the internet, which transformed their… Read More »

Optimize the End-to-End Customer Experience with Business Analytics Solutions

April 27, 2017

In Dr. Bokareva’s previous blog, she described how the Art of Analytics allows viewers to understand customer spend through a work of art. Businesses can use these types of visualizations to unlock new sales opportunities. By now, companies understand the importance of using data analytics to better understand the customer, process, or product performance. However,… Read More »

Customer Journey Analytics – One Bite At A Time

April 26, 2017

The “customer journey” means many things to many people. Depending on your role, you may be hyper-focused on delivering the right message to the right customer in real-time on your website. Or maybe you’re trying to understand how customer interactions across several channels work together to affect satisfaction. These may sound like daunting challenges that… Read More »

5 Big Benefits of Data and Analytics for Positive Business Outcomes

March 7, 2017

Today, businesses can collect data along every point of the customer journey. This information might include mobile app usage, digital clicks, interactions on social media and more, all contributing to a data fingerprint that is completely unique to its owner. However, at some point not too long ago, the thought of customers sharing information such… Read More »

Picking the Right Partner to Win on Analytics: Q&A With Dan Harrington

February 1, 2017

  Dan Harrington is executive vice president of consulting and support services for Teradata. He recently sat down to discuss what companies should expect from their analytics consultants and how to quickly find value in their analytics investments. There is a lot of trial and error for companies making data analytics investments, and people can… Read More »

Big Data in the Magic Kingdom: Disney’s Secret to Customer Experience Success

December 20, 2016

What’s the big data secret behind Disney’s magical customer experience? Or any other retailer relationship, for that matter? Whether shopping for clothes, sniffing-out cheaper utilities, or strapping on a personalised bracelet for a visit to the Magic Kingdom, we expect the earth in return for our custom. And why not? Shaped by new technologies and… Read More »