Tag Archives: customer loyalty

How a Telco Values Customer Loyalty Using Teradata and Advanced Analytics

January 10, 2018

Evaluating customer value management (CVM), where business try and understand the overall profitability of a client now or into the future, is paramount to success in the highly competitive world of telecommunications. But when companies adopt a “fail fast” mentality, exactly how far these companies can drill down into the many indicators of CVM, leveraging… Read More »

Big Data in the Magic Kingdom: Disney’s Secret to Customer Experience Success

December 20, 2016

What’s the big data secret behind Disney’s magical customer experience? Or any other retailer relationship, for that matter? Whether shopping for clothes, sniffing-out cheaper utilities, or strapping on a personalised bracelet for a visit to the Magic Kingdom, we expect the earth in return for our custom. And why not? Shaped by new technologies and… Read More »