Tag Archives: customer

The future of marketing — it’s (still) the data, stupid

July 26, 2017

Previously on this blog, we talked about what has changed in marketing during the last two decades. I introduced four key issues that successful marketing organisations need to get across: the rise of social and mobile; the digitisation of everything and the behavioural insight that results from making the journey from transactions to interactions; the… Read More »

The future of marketing – You don’t own your brand anymore

July 18, 2017

In my last blog, I introduced two trends that have fundamentally changed data-driven marketing over the last two decades. In this instalment I want to introduce two more seismic shifts that modern marketing organisations have to deal with. The third big change to impact marketing has been the dramatic change in consumer expectations. Alberto Brea… Read More »

Open Banking – For Whom?

June 23, 2017

If I wanted to explain the benefits of open banking to my teenage son, where would I begin? With the opening hours of our local branch? Or the 24/7 access he has on his mobile banking app? Unlikely – I can just imagine his response. No. I’d say something like “suppose our bank received information… Read More »

Are You King of the Marketing Jungle?

December 21, 2016

It’s a multi-channel jungle out there. And now that social platforms are running wild and digital devices outnumber the global population, marketers are having to shape up or ship out. Inspirational Instagrams – tick. Facebook recommendations – tick. Trending Twitter hashtags – tick. Customers are being bombarded with brands, trends, products, and services – personalised… Read More »