Tag Archives: data driven marketing

Don’t Rely on Witchcraft: Question the Status Quo of Customer Analytics

October 31, 2017

Late 9th century, somewhere in Europe, a fictitious story: Life is hard these days. The attacks of the Vikings have always been brutal, but this time it was worse. Your body is peppered with wounds from their battle axes and spears. Your body is aching and the wound fever is rising and draining energy out… Read More »

The New Data Analytics Use Cases: Hybrid Cloud Takes Center Stage

March 3, 2017

While public cloud deployments often make the headlines, those companies considering a move away from an on premise strategy are more likely to move to a hybrid cloud strategy rather than a wholehearted public cloud approach. Hybrid cloud is widely becoming acknowledged as a sensible way to scale and optimise on-premises resources, while also capitalising… Read More »