Tag Archives: digital marketing

Funnel Analysis: an Approach from the Power Marketer Playbook

March 31, 2015

Power marketers are always interested in the most effective ways to track, measure, and analyze customer experiences for more relevant engagement. I’d like to share an approach that is less known yet potentially quite powerful. Businesses across global markets are re-thinking data, analytics, platforms, and research methods to better understand their customers. Event analytics offers… Read More »

Big Apple Hosts the Final Big Analytics Roadshow of the Year

November 26, 2013

Speaking of ending things on a high note, New York City on December 6th will play host to the final event in the Big Analytics 2013 Roadshow series. Big Analytics 2013 New York is taking place at the Sheraton New York Hotel and Towers in the heart of Midtown on bustling 7th Avenue. As we… Read More »

Introducing In-Database Visual MapReduce Functions

February 20, 2013

Ever since Aster Data became part of Teradata a couple years ago, we have been fortunate to have the resources and focus to accelerate our rate of product innovation. In the past 8 months alone, we have led the market in deploying big analytics on Hadoop and introducing an ultra-fast appliance for discovering big data insights.… Read More »

Big Insights from Big Analytics Roadshow

January 25, 2013

Last month in New York we completed the 4th and final event in the Big Analytics 2012 roadshow. This series of events shared ideas on practical ways to address the big data challenge in organizations and change the conversation from “technology” to “business value”. In New York alone, 500 people attended from across both business… Read More »