Tag Archives: disruption

The Complex Role of Data in Today’s Digital Revolution

June 9, 2017

Currently there’s a lot of chatter around “digitalization”. Whether talking to a consultant, analyst, academic or even a venture capitalist, one thing is agreed – digitalization creates a lot of data. I would argue that digitalization doesn’t just create data. I would argue that what is happening here is much more profound… I’m often drawn… Read More »

Are You King of the Marketing Jungle?

December 21, 2016

It’s a multi-channel jungle out there. And now that social platforms are running wild and digital devices outnumber the global population, marketers are having to shape up or ship out. Inspirational Instagrams – tick. Facebook recommendations – tick. Trending Twitter hashtags – tick. Customers are being bombarded with brands, trends, products, and services – personalised… Read More »