Tag Archives: financial services

How Are Customers Like Bees? They Rarely Travel a Straight Path or Make a Single Stop

May 8, 2017

How are your customers like bees? Today, customer “bees” are faced with a huge garden of businesses that offer every ‘color’ and ‘variety’ of flower imaginable.  Those ‘flowers’ can be wildly different but they look the same from a distance.  With so many choices, the bees are bound to go sampling around.  So how does… Read More »