Tag Archives: future of marketing

The future of marketing: Q&A with Andrew Stephen and Yasmeen Ahmad

August 9, 2017

Recently, Professor Andrew Stephen from Saïd Business School at Oxford University spoke to Yasmeen Ahmad about her thoughts on the future of marketing in an increasingly digitised world, including the key challenges facing marketers today. See the Q&A below: Stephen: What are the biggest challenges that marketers are facing right now, particularly with respect to… Read More »

The future of marketing – You don’t own your brand anymore

July 18, 2017

In my last blog, I introduced two trends that have fundamentally changed data-driven marketing over the last two decades. In this instalment I want to introduce two more seismic shifts that modern marketing organisations have to deal with. The third big change to impact marketing has been the dramatic change in consumer expectations. Alberto Brea… Read More »