Tag Archives: Internet of Things

The future of marketing — it’s (still) the data, stupid

July 26, 2017

Previously on this blog, we talked about what has changed in marketing during the last two decades. I introduced four key issues that successful marketing organisations need to get across: the rise of social and mobile; the digitisation of everything and the behavioural insight that results from making the journey from transactions to interactions; the… Read More »

The future of marketing – You don’t own your brand anymore

July 18, 2017

In my last blog, I introduced two trends that have fundamentally changed data-driven marketing over the last two decades. In this instalment I want to introduce two more seismic shifts that modern marketing organisations have to deal with. The third big change to impact marketing has been the dramatic change in consumer expectations. Alberto Brea… Read More »

Confessions of a Webaholic

December 16, 2016

by Peter Becker – Analyst for Corporate Web Strategy, Teradata Hi. My name is Peter. And I am a webaholic. Wow, it’s good to get that off my chest. Once web analytics gets a-hold of you… Of course, we analysts wear many hats. We’re flexible; adaptable. And that’s a good thing, especially now that Internet of… Read More »

Getting to the IoT Value

August 24, 2016

  by Cheryl Wiebe and Jeff Cohen The Analytics of Things is the Payload In our last posting, we complained about all the noise out there about the IoT infrastructure, the edge devices, the tech, and tried to give you some real nuts-and-bolts advice on getting started.  Once you have grabbed a batch of, visually explored,… Read More »

How Analytics Turns IoT Data into Dollars

October 19, 2015

The buzz around the term “Internet of Things” (IoT) amplifies with each passing day. It’s taking some time, however, for everyone to fully comprehend just how valuable this phenomenon has become for our world and our economy. Part of this has to do with the learning curve in understanding the sophisticated technologies and analytics involved.… Read More »