Tag Archives: IoT

The future of marketing — it’s (still) the data, stupid

July 26, 2017

Previously on this blog, we talked about what has changed in marketing during the last two decades. I introduced four key issues that successful marketing organisations need to get across: the rise of social and mobile; the digitisation of everything and the behavioural insight that results from making the journey from transactions to interactions; the… Read More »

The future of marketing – You don’t own your brand anymore

July 18, 2017

In my last blog, I introduced two trends that have fundamentally changed data-driven marketing over the last two decades. In this instalment I want to introduce two more seismic shifts that modern marketing organisations have to deal with. The third big change to impact marketing has been the dramatic change in consumer expectations. Alberto Brea… Read More »

The Outcome Economy, Powered by IoT

June 20, 2017

Twenty-five years ago, I was in business school when a professor gave us the assignment of forecasting the global demand for drill bits fifty years into the future.  My fellow students and I approached the problem in pretty much the same way, by making assumptions about how the world would be in that time, and… Read More »

Improve your marketing through AI-influenced analytics

May 18, 2017

For businesses to survive today, they have to embrace new trends quickly. We’re no longer living in the world where new developments, like airplane travel or television, take decades to reach market saturation. Today’s technology adoption cycle is blink-and-you’ll-miss-it fast, even compared to the advent of computers, mobile devices and the internet, which transformed their… Read More »

Connecting the Dots: Wearables and Health

February 9, 2017

As a lifelong diabetic, I have been testing my glucose levels for decades. Over the years, the accuracy and simplicity of obtaining my figures has drastically improved. I used to determine a rough glucose range using a chemistry lab environment in my bathroom: comparing colors in a test tube to a printed color palette. Now I… Read More »

IoT – Just What the Doctor Ordered!

January 12, 2017

Can you envision sensors on asthma inhalers sending data to doctors and researchers?  When was the dose taken? How much?  And what about biosensors giving feedback on the patient’s reaction to that medication? Hoffmann-La Roche AG (Roche) is working to make this and other such revolutionary scenarios today’s reality. Roche, the world’s largest biotech company with… Read More »

Look, Mom! No Hands! Volvo Cars Gives Being In The Driver’s Seat A Whole New Meaning

December 22, 2016

You’ve heard of the Internet of Things? The topic is hard to avoid considering it’s in most blogs and business articles when they discuss data. The Internet of Things (IoT) comprises billions of sensors around the world generating data in volumes unheard of until now. But, it is just hype?  Or does it really mean… Read More »

Optimizing Business Assets for Performance, Efficiency and ROI

December 19, 2016

  Today’s businesses face tremendous pressure to leverage technology for optimizing and unlocking the full value of their assets. Regardless of whether those assets are heavy machinery or intellectual property, workforce employees or trains and airplanes – rising capital costs and competition are driving higher utilization rates. This optimization drive is intense, and it runs… Read More »

Confessions of a Webaholic

December 16, 2016

by Peter Becker – Analyst for Corporate Web Strategy, Teradata Hi. My name is Peter. And I am a webaholic. Wow, it’s good to get that off my chest. Once web analytics gets a-hold of you… Of course, we analysts wear many hats. We’re flexible; adaptable. And that’s a good thing, especially now that Internet of… Read More »