Tag Archives: marketing

The future of marketing: Q&A with Andrew Stephen and Yasmeen Ahmad

August 9, 2017

Recently, Professor Andrew Stephen from Saïd Business School at Oxford University spoke to Yasmeen Ahmad about her thoughts on the future of marketing in an increasingly digitised world, including the key challenges facing marketers today. See the Q&A below: Stephen: What are the biggest challenges that marketers are facing right now, particularly with respect to… Read More »

The future of marketing — it’s (still) the data, stupid

July 26, 2017

Previously on this blog, we talked about what has changed in marketing during the last two decades. I introduced four key issues that successful marketing organisations need to get across: the rise of social and mobile; the digitisation of everything and the behavioural insight that results from making the journey from transactions to interactions; the… Read More »

Analytics, data science, ethics, robots and GDPR at ‘The Future of Marketing’ event

July 12, 2017

Fascinating perspectives present and future, delivered by The Future of Marketing Initiative, University of Oxford and Teradata Teradata recently joined forces with Saïd Business School (SBS), University of Oxford to host a day-long conference, part of the Oxford Future of Marketing Initiative led by SBS Associate Dean of Research and L’Oréal Professor of Marketing, Andrew… Read More »

The Future of Marketing: Bringing Together Business and Education to Close the Skills Gap

June 12, 2017

Recently I wrote a blog on Forbes discussing why The Future of Work in Marketing Should Involve Upskilling, Science and Algorithms. With a marketing technology industry that grew by 40% between 2016 and 2017, marketing has become an increasingly tech savvy and data-driven function. In many ways, with the availability of data and multitude of… Read More »

Funnel Analysis: an Approach from the Power Marketer Playbook

March 31, 2015

Power marketers are always interested in the most effective ways to track, measure, and analyze customer experiences for more relevant engagement. I’d like to share an approach that is less known yet potentially quite powerful. Businesses across global markets are re-thinking data, analytics, platforms, and research methods to better understand their customers. Event analytics offers… Read More »

MongoDB and Teradata QueryGrid – Even Better Together

June 19, 2014

It wasn’t so long ago that NoSQL products were considered competitors with relational databases (RDBMS). Well, for some workloads they still are. But Teradata is an analytic RDBMS which is quite different and complementary to MongoDB. Hence, we are teaming up for the benefit of mutual customers. The collaboration of MongoDB with Teradata represents a… Read More »