Tag Archives: sundara

The culture of value measurement

November 29, 2017

“You cannot manage what you don’t measure.” You may have heard that before. Certainly this truism holds today. However, John Hauser, professor of marketing at MIT Sloan School of Management, takes it further: metrics influence the behaviour of the entire organisation, and affect both actions and decisions related to future strategies. According to Hauser, “you… Read More »

Four tips to delight your CFO and unlock the value of data assets

November 13, 2017

Investment in data and analytics is expensive. At least that’s the view of the CIO, who typically focuses on costs. This issue is only compounded by the CFO, who often lacks visibility of the value generated from data and analytics (for more on this, see part one of this blog series). What we needed was… Read More »