Tag Archives: the sentient enterprise

Lessons from the Sentient Enterprise: To Scale Your Analytics, “Merchandise” the Insights

October 30, 2017

“Lessons from the Sentient Enterprise” is a series of posts timed around the publication of “The Sentient Enterprise”, a new book on big data analytics by Oliver Ratzesberger and Mohan Sawhney. Each post in the series highlights a major theme covered in book and at executive workshops being held in conjunction with its upcoming release… Read More »

The Sentient Enterprise. Why Another Book on Analytics?

October 17, 2017

There are already so many books about big data on the market. That’s why, when management professor Mohan Sawhney and I decided to write The Sentient Enterprise, it wasn’t to fill more shelf space – it was to fill a void: We wrote our book for the same reason you’d create a road map for… Read More »