The Cloud Isn’t a Silver Bullet for Analytics

September 30, 2014

The cloud is not a silver bullet. In fact, what good is the cloud unless it solves your problems? The key to understanding the value of the cloud is to know what you want and then determine whether available solutions are a good fit. In its first era, the cloud offered applications like Salesforce.com or infrastructure as a service like Amazon Web Services. If you wanted to run a CRM application via a web browser or didn’t want to run a data center, then the cloud was a good answer.

But now we are entering a new era of the cloud. If you need to provide your company with a state of the art environment for data analytics, you will likely require the following:
• A data warehouse for capturing transactions and enabling analysis and reporting
• A way to manage workloads so you can provide analytics and reporting to hundreds of users and meet their expectations for performance
• A platform that enables rapid prototyping, experimentation, and discovery
• Systems for profiling, transforming, cleansing, refining and managing data

Teradata thinks that a different cloud is needed for data analytics. In its cloud offering, Teradata provides a fully functional environment for data analytics that’s ready to help you find real value in your data. It includes the best in class Teradata Database for operational analytics, Teradata Aster Discovery Platform for data discovery and exploration, and coming soon, open source Hadoop for data refining and management.
Unlike most cloud environments, Teradata completes its offering with an incredible innovation: People who will talk to you. You can consult with Teradata experts about how to set your environment and how to tailor it for your industry. Most other clouds don’t really want you to talk to anyone other than their API or developer forums.

Teradata’s view is that most of the time people think of the cloud as a technology layer but miss the people element. Once you decide to move analytic workloads to the cloud, you still need the right people to work on security, integration, data modeling, analytics for specific industry problems, and so on. A cloud analytics stack, with expert and certified people for support, will ensure you’re not left sitting with a complicated virtual erector set that doesn’t work for your business.

Let’s think about some of the areas where you might need a hand to deploy a complete cloud analytics solution:
• Protecting sensitive corporate data in the cloud – for risk and compliance purposes
• Developing and validating your solution concept on top of cloud architecture
• Data integration and business intelligence application connections
• Data movement between on premise systems and the cloud
• Workload management assistance for running analytics at cloud scale
• Database administration to offload the burden for IT staff
• Application development to meet the needs of key stakeholders

Cloud offerings generally give you less opportunity to reach a real person than even those annoying interactive voice response systems do. Here at Teradata, we took a completely different approach. Not only do we offer you great tools, but also expert guidance in making cloud analytics work for you and your business. Using the cloud is not in and of itself a silver bullet, but using great analytics tools in the cloud and getting sound advice when you need it just might be.

Marc Clark resize small bio

Guest blogger Marc Clark is the company’s Teradata Cloud Evangelist — also known as the Director Cloud Strategy and Deployment.

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