The effectiveness and legitimacy of government today is best demonstrated by its ability to deliver public services and accurate information to citizens when its citizens need it. This is truer than ever today, because we live in an age of unlimited information, when data anywhere can be captured, analyzed and transformed to personal insight in         Read More…

The INTERNET OF THINGS (IoT) Fuels Marketing

Posted on: August 12th, 2015 by Justin Honaman No Comments

 

Twice as many “things” vs. people connected to the Internet today. 9 billion connected devices by 2018. The Internet of Things (or IoT) refers to the notion of extending the communication revolution to objects – a new reality where objects are interconnected and tech-enabled. When objects connect to the Internet, they become smart and can         Read More…

The NEXT-GEN Business (ANALYTICS) Analyst

Posted on: August 3rd, 2015 by Justin Honaman 2 Comments

 

in·dis·pen·sa·ble ˌindəˈspensəb(ə)l/ adjective 1. absolutely necessary, essential, or requisite 2. incapable of being disregarded or neglected noun 3. a person or thing that is indispensable. Indispensable. A descriptor for the “ultimate” business analytics analyst. Once achieving the status of “indispensable,” many career doors open (and remain open) as one contributes to the hottest growth area         Read More…

CONTENT Marketing Fuels Engagement

Posted on: July 22nd, 2015 by Justin Honaman No Comments

 

Great stories, told by great story tellers, via “creative” story-telling mediums, are differentiating marketers and their respective brands. As has been well-documented in just about every major marketing publication, content marketing is a top priority for marketers in 2015 (and will be again in 2016). Marketers recognize that the ability to tell a great story,         Read More…

BRIDGING The Consumer Products CMO-CIO Divide

Posted on: July 9th, 2015 by Justin Honaman No Comments

 

collaborate col·lab·o·rate (Verb) >> Work jointly on an activity, esp. to produce or create something >> Cooperate traitorously with an enemy IT in Consumer Packaged Goods organizations has historically been viewed as a “necessary” investment vs. “strategic” investment and for those CPG organizations looking to leapfrog their competition – to be their customer’s (aka retailer’s)         Read More…

Powering-Up Utility Insights with Analytics

Posted on: June 24th, 2015 by Colleen Quinn No Comments

 

From reducing operating costs to meeting regulatory requirements, today’s Utilities are faced with a new wave of business challenges. One major business shift is the increasing amount of data collection, as well as the investment in applications and tools to leverage that data. However, many Utilities companies are behind the curve their ability to integrate         Read More…

The Consumer Products SEAMLESS Consumer Experience

Posted on: June 23rd, 2015 by Justin Honaman No Comments

 

When a consumer isn’t happy with the product she just bought, where does she go to complain or ask for help? She might go back to the store, or call the manufacturer or the retailer, and she might go to the manufacturer’s web site. But more than likely, she’ll hop on Facebook or Twitter to         Read More…

Bringing Omni-Channel IN-STORE PICKUP To Life

Posted on: June 15th, 2015 by Justin Honaman No Comments

 

Retailers today are investing in new and different ways to deliver on the promise of right product, right time, right channel, for the right customer. Top retail delivery priorities include Ship-From-Store, In-Store Pickup, and In-Store Associate Ordering – and each is evolving at a different pace across the industry. Last month, I hosted the E-Tail         Read More…

Bringing SHIP-FROM-STORE To Life

Posted on: June 1st, 2015 by Justin Honaman No Comments

 

Retailers today are investing in new and different ways to deliver on the promise of right product, right time, right channel, for the right customer. Top retail delivery priorities include Ship-From-Store, In-Store Pickup, and In-Store Associate Ordering – and each is evolving at a different pace within the retail industry. Last month, I hosted the         Read More…

More Grocers Need to Leverage Big Data Analytics

Posted on: May 28th, 2015 by Guest Blogger No Comments

 

Grocer loyalty program databases, rich with detailed customer data, have been in existence for decades, providing grocers with an apparent advantage (for those that have exploited this data) compared to other retailers. Grocers have had a head start on leveraging this data in better understanding consumer behavior and shopping preferences. However, with the advent of         Read More…