CONTENT Marketing Fuels Engagement

Posted on: July 22nd, 2015 by Justin Honaman No Comments

 

Great stories, told by great story tellers, via “creative” story-telling mediums, are differentiating marketers and their respective brands. As has been well-documented in just about every major marketing publication, content marketing is a top priority for marketers in 2015 (and will be again in 2016). Marketers recognize that the ability to tell a great story,         Read More…

BRIDGING The Consumer Products CMO-CIO Divide

Posted on: July 9th, 2015 by Justin Honaman No Comments

 

collaborate col·lab·o·rate (Verb) >> Work jointly on an activity, esp. to produce or create something >> Cooperate traitorously with an enemy IT in Consumer Packaged Goods organizations has historically been viewed as a “necessary” investment vs. “strategic” investment and for those CPG organizations looking to leapfrog their competition – to be their customer’s (aka retailer’s)         Read More…

Powering-Up Utility Insights with Analytics

Posted on: June 24th, 2015 by Colleen Quinn No Comments

 

From reducing operating costs to meeting regulatory requirements, today’s Utilities are faced with a new wave of business challenges. One major business shift is the increasing amount of data collection, as well as the investment in applications and tools to leverage that data. However, many Utilities companies are behind the curve their ability to integrate         Read More…

The Consumer Products SEAMLESS Consumer Experience

Posted on: June 23rd, 2015 by Justin Honaman No Comments

 

When a consumer isn’t happy with the product she just bought, where does she go to complain or ask for help? She might go back to the store, or call the manufacturer or the retailer, and she might go to the manufacturer’s web site. But more than likely, she’ll hop on Facebook or Twitter to         Read More…

Bringing Omni-Channel IN-STORE PICKUP To Life

Posted on: June 15th, 2015 by Justin Honaman No Comments

 

Retailers today are investing in new and different ways to deliver on the promise of right product, right time, right channel, for the right customer. Top retail delivery priorities include Ship-From-Store, In-Store Pickup, and In-Store Associate Ordering – and each is evolving at a different pace across the industry. Last month, I hosted the E-Tail         Read More…

Bringing SHIP-FROM-STORE To Life

Posted on: June 1st, 2015 by Justin Honaman No Comments

 

Retailers today are investing in new and different ways to deliver on the promise of right product, right time, right channel, for the right customer. Top retail delivery priorities include Ship-From-Store, In-Store Pickup, and In-Store Associate Ordering – and each is evolving at a different pace within the retail industry. Last month, I hosted the         Read More…

More Grocers Need to Leverage Big Data Analytics

Posted on: May 28th, 2015 by Guest Blogger No Comments

 

Grocer loyalty program databases, rich with detailed customer data, have been in existence for decades, providing grocers with an apparent advantage (for those that have exploited this data) compared to other retailers. Grocers have had a head start on leveraging this data in better understanding consumer behavior and shopping preferences. However, with the advent of         Read More…

DISRUPTING THE CPG MARKETING SERVICES ECOSYSTEM

Posted on: May 21st, 2015 by Justin Honaman No Comments

 

Consumer goods marketers employ a cadre of contractors, agencies and consulting firms. That’s not going to change rapidly in the next 1-2 years, but what will change is the role these parties play with the Consumer Goods manufacturer. Something must change. According to a recent Deloitte survey of 4,047 respondents encompassing 28 product categories and         Read More…

BRAND STORY-TELLING AND CPG DATA-DRIVEN MARKETING

Posted on: May 8th, 2015 by Justin Honaman No Comments

 

The television advertising spot remains a mainstay in the CPG industry’s never-ending quest to differentiate and increase sales. Meanwhile, all things digital have swept over the industry landscape. In parallel to mass media, agencies acting on behalf of brand marketers execute all manner of digital marketing campaigns, but without an eye for capturing, integrating and measuring these         Read More…

BRAND MANAGEMENT and the CONNECTED CONSUMER

Posted on: April 23rd, 2015 by Justin Honaman No Comments

 

It’s not surprising that Procter & Gamble pioneered the discipline of Brand Management, but what you may not know is the reason. In the 1930s, as P&G entered single categories with multiple products it became apparent that for each to succeed a new model was needed to focus resources on supporting individual brands; absent this         Read More…