So, this really is a big deal. Last Thursday, April 10th, 2014, the U.S. Senate unanimously passed the Digital Accountability and Transparency Act (DATA Act). The DATA Act, a mandate to the U.S. Treasury and the Office of Management and Budget to develop a standardized format for the reporting and publication of all federal spending         Read More…

P&G Among Those Embracing Digital Transformation

Posted on: April 8th, 2014 by Gib Bassett No Comments

 

Altimeter Group today released a report titled “Digital Transformation – Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences.”  Teradata customer Procter & Gamble is among the businesses profiled as rising to the challenge of meeting customer expectations in an ever-complex digital world.  Other top flight companies mentioned in the report         Read More…

The Ultimate in Big Data Analytics – The Human Brain

Posted on: April 4th, 2014 by Paul Dennies No Comments

 

The most complex computer hardware out these is the human brain, the original big data analytic machine. For years we have been trying to build computing power to automate tasks and decisions trying to mimic the way the human brain works. We have definitely come a long way but we still have farther to go         Read More…

 

As far back as I can remember, I’ve always been fascinated with what came before the “final result”. For instance, I was much more interested in HOW and WHY my toys worked than the fact that they did work. Over the years, my curious nature led to many a toy, including sophisticated toys, real automobiles,         Read More…

Facebook Beams-Up Hollywood, Right Scotty?

Posted on: March 28th, 2014 by Colleen Quinn No Comments

 

If Facebook’s new acquisition –Oculus Rift – sounds like something out of a Science Fiction movie, your gut isn’t that far off. The virtual reality headset maker – snatched-up for the astonishing  $2 BILLION – is the ultimate in geek chic. The device – which can create rich virtual reality, immersive experiences for gamers and         Read More…

CPG Content-Fueled Digital Consumer ROI

Posted on: March 26th, 2014 by Justin Honaman No Comments

 

As CPG organizations aggressively pursue new and differentiated methods of connecting with consumers, they quickly find that there is an absolute requirement for integrated consumer data, technology to dig into the data to provide fast-insights, and a flexible toolset that enables marketers to act on insights in developing and executing future campaigns. Forward-leaning CPG marketing         Read More…

 

At Frost & Sullivan’s upcoming Manufacturing Leadership Awards the theme will be “The Next Industrial Revolution.”  Yet one company to be recognized during the event shows how the future success of consumer products manufacturing will be anything but “industrial” – it will be about the consumer. It was recently announced that Teradata customer Procter &         Read More…

Are CPG Brands Ready for e-Commerce?

Posted on: March 13th, 2014 by Gib Bassett No Comments

 

Among Consumer Packaged Goods (CPG) industry professionals, there are few topics as perplexing as direct to consumer sales.  Even so, many are dipping their toes into e-commerce waters as the industry continues to face slow growth, more competition, and pricing pressure. Urgency is leading many to hastily consider direct sales channels – despite how it         Read More…

Step Back Because It’s Too Hard?

Posted on: March 13th, 2014 by Bobby Caudill No Comments

 

Being a member of the Data Transparency Coalition has some interesting benefits, not the least of which is, insight to activities happening on Washington’s Capitol Hill that are directly related to data. There are times for those of us who believe in the power of open, transparent data to rejoice, such the DATA Act being         Read More…

Integrated Marketing Management Begins and Ends with Data

Posted on: March 12th, 2014 by Gib Bassett No Comments

 

Yesterday here at the Teradata Summit, Keith Henry, Vice President of Global Industry Marketing for Manufacturing, presented “Selling Through Retail in the Age of the Digital Consumer.”  In his talk, Keith described the opportunity to optimize spend across retail and consumer marketing channels by reigning in the myriad data sources scattered within and outside the         Read More…