Data-Driven Marketing at Sirius XM

November 2, 2015

With increased competition and media consolidation for audience share, content programmers and distributors are more focused than ever on how to attract, retain and engage their consumers. For companies like SiriusXM – the world’s largest satellite radio provider – new competition and distribution channels, like mobile and web, create opportunities and challenges. Despite different opinions… Read More »

The Analytics Revolution at Overstock.com

October 27, 2015

As the age of analytics continues to descend, organizations large and small are rushing to put insights into practice. While becoming data-driven may seem like a radical change, taking small, but deliberate, steps toward evolving into an analytic organization yields exponential lift. That has especially been the case for Overstock.com, an online retailer that has… Read More »

Investing in Business Value Not Simply Shiny New Analytics Technologies

October 26, 2015

As the Teradata Partners 2015 conference rolls on in Anaheim, California, and new technology initiatives are continuously introduced, business and IT professionals alike are formulating plans to put the technology to work. But, before taking the steps towards effectively using technology, there’s a critical question that needs to be addressed: What is the expected business… Read More »

How TURKCELL Unlocks Customer Value From Network Performance Analytics

October 19, 2015

At the annual Teradata Partners 2015 conference (happening this week at the Anaheim Convention Center) a big point of conversation among data scientists, business analysts and executives alike is customer analytics. The sessions on this topic are many. For mobile phone operators, for example, the success of the business is entirely dependent on customer satisfaction.… Read More »

It Pays to Know Your Patient

September 17, 2015

By David Wiggin These days, whether they’re in banking, retail or telecommunications, business leaders agree that “it pays to know your customer.” But what about the world of healthcare, where health systems invest in doctors, nurses, hospitals, clinics and supplies, with a laser focus on the delivery of care? Investment in a holistic view of… Read More »

How Governments Can Engage Big Data Tech Tools for the Public Good

August 24, 2015

The effectiveness and legitimacy of government today is best demonstrated by its ability to deliver public services and accurate information to citizens when its citizens need it. This is truer than ever today, because we live in an age of unlimited information, when data anywhere can be captured, analyzed and transformed to personal insight in… Read More »

The INTERNET OF THINGS (IoT) Fuels Marketing

August 12, 2015

Twice as many “things” vs. people connected to the Internet today. 9 billion connected devices by 2018. The Internet of Things (or IoT) refers to the notion of extending the communication revolution to objects – a new reality where objects are interconnected and tech-enabled. When objects connect to the Internet, they become smart and can… Read More »

The NEXT-GEN Business (ANALYTICS) Analyst

August 3, 2015

in·dis·pen·sa·ble ˌindəˈspensəb(ə)l/ adjective 1. absolutely necessary, essential, or requisite 2. incapable of being disregarded or neglected noun 3. a person or thing that is indispensable. Indispensable. A descriptor for the “ultimate” business analytics analyst. Once achieving the status of “indispensable,” many career doors open (and remain open) as one contributes to the hottest growth area… Read More »

CONTENT Marketing Fuels Engagement

July 22, 2015

Great stories, told by great story tellers, via “creative” story-telling mediums, are differentiating marketers and their respective brands. As has been well-documented in just about every major marketing publication, content marketing is a top priority for marketers in 2015 (and will be again in 2016). Marketers recognize that the ability to tell a great story,… Read More »

BRIDGING The Consumer Products CMO-CIO Divide

July 9, 2015

collaborate col·lab·o·rate (Verb) >> Work jointly on an activity, esp. to produce or create something >> Cooperate traitorously with an enemy IT in Consumer Packaged Goods organizations has historically been viewed as a “necessary” investment vs. “strategic” investment and for those CPG organizations looking to leapfrog their competition – to be their customer’s (aka retailer’s)… Read More »