The Data-Driven Case For Change

Posted on: August 26th, 2014 by Justin Honaman No Comments

 

Justin Honaman :: August 2014 As the economy recovers and businesses plan for cautious growth, companies must invest in solutions and platforms that enable a better understanding of their business, customers, channels and partners. They need to anticipate demand and business process needs while responding to new trends and emerging opportunities rapidly. Business decision-makers, sponsors         Read More…

 

As my kids get older, I’ve had to cede control of the car radio. One result? Thanks to the forced waning of my NPR habit, I’m much less interesting at cocktail parties than I care to be.  Another consequence? Trying to smoothly navigate radio programming that doesn’t meet my parental, shall we say, scrutiny –         Read More…

 

Justin Honaman :: August, 2014 Performance Management. ABC/M. Balanced Scorecard. KPI’s. Dashboarding. Scorecarding. Reporting and analysis. Business Intelligence. Data Mining. Demand-Driven Value Chain. Six Sigma. Lean. Real-Time. Big Data. R. Data Discovery. Hadoop. Data Science. NoSQL. If you look back over the last 20 years, it quickly becomes apparent that business performance management (the use         Read More…

Content Marketing Game-Changers

Posted on: July 28th, 2014 by Justin Honaman No Comments

 

Justin Honaman :: July, 2014 Great stories, told by great story tellers, via “creative” story-telling mediums, are differentiating marketers and their respective brands. As has been well-documented in just about every major marketing publication, content marketing is a top priority for marketers in 2014 (and will be again in 2015). Marketers recognize that the ability         Read More…

The Data-Driven Marketing Imperative

Posted on: July 21st, 2014 by Justin Honaman No Comments

 

Justin Honaman  :: Industry Experts, 2014 In an increasingly dynamic economy, companies must generate sales growth as a result of marketing investment. No longer can marketing only be focused on “brand-building” and awareness – companies will not succeed if they squander limited marketing resources on misdirected campaigns and interactions. Time and again, I see that         Read More…

Algorithms and Alchemy at the World Cup

Posted on: June 23rd, 2014 by Colleen Quinn No Comments

 

If you’re reading this, odds are you’ve taken a break from one of today’s World Cup matches to check your work email. I understand. I am living first hand with soccer obsession in the form of a fanatical 8-year-old kid. Not a day goes by that I don’t get updated with the latest stats and         Read More…

Common Sense for the Intelligent Economy

Posted on: June 2nd, 2014 by Monica Mullen 2 Comments

 

  “Torture the data, and it will confess to anything.” – Ronald Coase, Economics, Nobel Prize Laureate Today’s connected world is creating an intelligent economy that not only runs on data but is producing data-driven innovation at a staggering pace.   All of this intelligence has fueled  confusion over what technology is best suited for organizations         Read More…

Digital Marketing Optimization is the New Black

Posted on: May 23rd, 2014 by Colleen Quinn No Comments

 

14.7 million.  More than the populations of either New York City or Los Angeles.   15-times the number of Apps in the iTunes Store.   Nearly one-and-a-half-times the number of Starbucks cups of coffee sold every day. It’s a huge number. For what? That’s the number of results Google returns when you search “Digital Marketing Optimization.”  It’s         Read More…

 

You might have seen the recent announcements about Teradata QueryGrid and wondered, “cool name but what does it do…and how does it help solve problems for me in CPG (or Retail)?!” Great question…and we’ve got an answer! QueryGrid is a data-access layer that can orchestrate multiple modes of analysis across multiple databases plus Hadoop. It’s         Read More…

8 Retail Omni-Channel Best Practices

Posted on: April 30th, 2014 by Justin Honaman No Comments

 

Shoppers today do not see the many channels that retailers have as distinct and different, rather they view them as quite the opposite and expect that retailers recognize shoppers across all channels with which they interact. To satisfy the ever-increasing demands of the shopper, modern retailers need to understand their shoppers (and consumers) through insights and analytics to ensure their offering has customer relevance and         Read More…