As the health insurance industry moves closer toward embracing a retail-oriented, consumer-focused business model, it is crucial to know as much as possible about members both before and after enrollment. Health plans that are able to anticipate and execute on interventions for better service, retention, sales and management of health, will yield the highest gains         Read More…

Bringing the DATA-DRIVEN BUSINESS To Life (Part 1)

Posted on: April 7th, 2015 by Justin Honaman No Comments

 

Exploiting data for competitive advantage effectively is what differentiates leaders and followers in any industry. This is especially apparent in the world of Consumer Packaged Goods (CPG) and Retail. The leaders are going big – are investing in challenging their own internal business processes to find new ways of going to market across new channels, are         Read More…

How to Optimize Historians with Relational Databases

Posted on: February 17th, 2015 by Guest Blogger No Comments

 

If you should ever analyze workplace safety data, you will find most personal injuries occur when people are using the wrong tools for the job. The same can be said about why companies do not gain business insight and value from data – it’s because they are using the wrong tool for the job. For         Read More…

The Next-Gen Business (Analytics) Analyst

Posted on: February 10th, 2015 by Justin Honaman No Comments

 

in·dis·pen·sa·ble ˌindəˈspensəb(ə)l/ adjective 1. absolutely necessary, essential, or requisite 2. incapable of being disregarded or neglected noun 3. a person or thing that is indispensable. Indispensable. A descriptor for the “ultimate” business analytics analyst. Once achieving the status of “indispensable,” many career doors open (and remain open) as one contributes to the hottest growth area         Read More…

 

As 2015 begins, we’re several weeks removed from the Teradata Partners Conference in Nashville, which has given me some time to digest all the great speakers and customer stories I encountered at the show. While there were lots of highlights, my favorite thing about Partners was simple: There were insightful sessions about big data for         Read More…

Big Data: Beware of the Dumb Label!

Posted on: December 1st, 2014 by Guest Blogger No Comments

 

We’ve all seen signs and labels that get it wrong. Whether it’s unnecessary information, a misspelling, or an unfortunate double meaning, the effect is the same: comedy and/or confusion. “Big Data” may be one of the most unhelpful labels in widespread use today. Like the photo below, it directs attention to the thing that, for         Read More…

CPG Advanced Analytics and Data-Driven Business (Podcast)

Posted on: November 3rd, 2014 by Justin Honaman No Comments

 

        :: November 2014 Justin Honaman, managing partner for consumer goods for North American industry consulting at Teradata, is interviewed by Ron Powell, independent analyst and consultant focused big data, BI and data warehousing. Ron and Justin discuss the why advanced analytics has become a priority for today’s consumer goods companies. Justin         Read More…

Mobility and CPG Consumer Marketing Strategy

Posted on: October 30th, 2014 by Justin Honaman No Comments

 

OCTOBER 2014 :: Justin Honaman, Gib Bassett, Monica Mullen The Mobility Channel Overall, Consumer Goods marketers acknowledge mobility as an evolving channel for consumer engagement, but today’s activities are only skimming the surface of mobility’s full potential. Many Consumer Goods organizations aren’t prepared. Mobile capabilities include a variety of techniques, from text messaging to dedicated         Read More…

 

Odds are, if you shop much online,  you have experienced the onslaught of ill-fated, dated or just wrong product recommendations based on your supposed behavioral history.  It’s become something of a gag among marketing peers to share digital marketing low points (send yours to me here!) One of my favorite wastes of marketing dollars? The         Read More…

Internet of Things (IoT) Fuels Marketing Evolution

Posted on: October 8th, 2014 by Justin Honaman No Comments

 

Justin Honaman :: October 2014 Twice as many “things” vs. people connected the Internet today. 9 billion connected devices by 2018. The Internet of Things (or IoT) refers to the notion of extending the communication revolution to objects – a new reality where objects are interconnected and tech-enabled. When objects connect to the Internet, they         Read More…