Content Marketing Game-Changers

Posted on: July 28th, 2014 by Justin Honaman No Comments

 

Justin Honaman :: July, 2014 Great stories, told by great story tellers, via “creative” story-telling mediums, are differentiating marketers and their respective brands. As has been well-documented in just about every major marketing publication, content marketing is a top priority for marketers in 2014 (and will be again in 2015). Marketers recognize that the ability         Read More…

The Data-Driven Marketing Imperative

Posted on: July 21st, 2014 by Justin Honaman No Comments

 

Justin Honaman  :: Industry Experts, 2014 In an increasingly dynamic economy, companies must generate sales growth as a result of marketing investment. No longer can marketing only be focused on “brand-building” and awareness – companies will not succeed if they squander limited marketing resources on misdirected campaigns and interactions. Time and again, I see that         Read More…

Algorithms and Alchemy at the World Cup

Posted on: June 23rd, 2014 by Colleen Quinn No Comments

 

If you’re reading this, odds are you’ve taken a break from one of today’s World Cup matches to check your work email. I understand. I am living first hand with soccer obsession in the form of a fanatical 8-year-old kid. Not a day goes by that I don’t get updated with the latest stats and         Read More…

Common Sense for the Intelligent Economy

Posted on: June 2nd, 2014 by Monica Mullen 2 Comments

 

  “Torture the data, and it will confess to anything.” – Ronald Coase, Economics, Nobel Prize Laureate Today’s connected world is creating an intelligent economy that not only runs on data but is producing data-driven innovation at a staggering pace.   All of this intelligence has fueled  confusion over what technology is best suited for organizations         Read More…

Digital Marketing Optimization is the New Black

Posted on: May 23rd, 2014 by Colleen Quinn No Comments

 

14.7 million.  More than the populations of either New York City or Los Angeles.   15-times the number of Apps in the iTunes Store.   Nearly one-and-a-half-times the number of Starbucks cups of coffee sold every day. It’s a huge number. For what? That’s the number of results Google returns when you search “Digital Marketing Optimization.”  It’s         Read More…

 

You might have seen the recent announcements about Teradata QueryGrid and wondered, “cool name but what does it do…and how does it help solve problems for me in CPG (or Retail)?!” Great question…and we’ve got an answer! QueryGrid is a data-access layer that can orchestrate multiple modes of analysis across multiple databases plus Hadoop. It’s         Read More…

8 Retail Omni-Channel Best Practices

Posted on: April 30th, 2014 by Justin Honaman No Comments

 

Shoppers today do not see the many channels that retailers have as distinct and different, rather they view them as quite the opposite and expect that retailers recognize shoppers across all channels with which they interact. To satisfy the ever-increasing demands of the shopper, modern retailers need to understand their shoppers (and consumers) through insights and analytics to ensure their offering has customer relevance and         Read More…

 

So, this really is a big deal. Last Thursday, April 10th, 2014, the U.S. Senate unanimously passed the Digital Accountability and Transparency Act (DATA Act). The DATA Act, a mandate to the U.S. Treasury and the Office of Management and Budget to develop a standardized format for the reporting and publication of all federal spending         Read More…

P&G Among Those Embracing Digital Transformation

Posted on: April 8th, 2014 by Gib Bassett No Comments

 

Altimeter Group today released a report titled “Digital Transformation – Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences.”  Teradata customer Procter & Gamble is among the businesses profiled as rising to the challenge of meeting customer expectations in an ever-complex digital world.  Other top flight companies mentioned in the report         Read More…

The Ultimate in Big Data Analytics – The Human Brain

Posted on: April 4th, 2014 by Paul Dennies No Comments

 

The most complex computer hardware out these is the human brain, the original big data analytic machine. For years we have been trying to build computing power to automate tasks and decisions trying to mimic the way the human brain works. We have definitely come a long way but we still have farther to go         Read More…