You probably think that most crime victims are simply in the wrong place at the wrong time, their security isn’t robust enough, or that they were an attractive target for some reason. Random, unpredictable, and to a certain extent, unpreventable. You’re right, and yet, you’re wrong. Most crime isn’t random, it actually fits a complicated         Read More…

Putting the “Millennial” in Marketing

Posted on: September 10th, 2014 by Justin Honaman No Comments

 

Justin Honaman :: September 2014 The world of marketing is rapidly changing and for many marketing leaders, millennials are at the top of the priority list from an engagement perspective. The question I regularly receive from marketing leaders in Retail, Consumer Goods, and broader industries is “What are best practices for marketing to millennials?” Millennials         Read More…

Why You Need Invisible Marketing

Posted on: September 4th, 2014 by Michael Day No Comments

 

Have you ever been to Wall Drug, that combination of mercantile and museum in the middle of somewhere, South Dakota? The drug store in the town of Wall began in 1931 and has been a marketing innovator nearly from the get-go. They struggled early on, until the owners hit upon the idea that travelers might         Read More…

The Data-Driven Case For Change

Posted on: August 26th, 2014 by Justin Honaman No Comments

 

Justin Honaman :: August 2014 As the economy recovers and businesses plan for cautious growth, companies must invest in solutions and platforms that enable a better understanding of their business, customers, channels and partners. They need to anticipate demand and business process needs while responding to new trends and emerging opportunities rapidly. Business decision-makers, sponsors         Read More…

 

As my kids get older, I’ve had to cede control of the car radio. One result? Thanks to the forced waning of my NPR habit, I’m much less interesting at cocktail parties than I care to be.  Another consequence? Trying to smoothly navigate radio programming that doesn’t meet my parental, shall we say, scrutiny –         Read More…

 

Justin Honaman :: August, 2014 Performance Management. ABC/M. Balanced Scorecard. KPI’s. Dashboarding. Scorecarding. Reporting and analysis. Business Intelligence. Data Mining. Demand-Driven Value Chain. Six Sigma. Lean. Real-Time. Big Data. R. Data Discovery. Hadoop. Data Science. NoSQL. If you look back over the last 20 years, it quickly becomes apparent that business performance management (the use         Read More…

Content Marketing Game-Changers

Posted on: July 28th, 2014 by Justin Honaman No Comments

 

Justin Honaman :: July, 2014 Great stories, told by great story tellers, via “creative” story-telling mediums, are differentiating marketers and their respective brands. As has been well-documented in just about every major marketing publication, content marketing is a top priority for marketers in 2014 (and will be again in 2015). Marketers recognize that the ability         Read More…

The Data-Driven Marketing Imperative

Posted on: July 21st, 2014 by Justin Honaman No Comments

 

Justin Honaman  :: Industry Experts, 2014 In an increasingly dynamic economy, companies must generate sales growth as a result of marketing investment. No longer can marketing only be focused on “brand-building” and awareness – companies will not succeed if they squander limited marketing resources on misdirected campaigns and interactions. Time and again, I see that         Read More…

Algorithms and Alchemy at the World Cup

Posted on: June 23rd, 2014 by Colleen Quinn No Comments

 

If you’re reading this, odds are you’ve taken a break from one of today’s World Cup matches to check your work email. I understand. I am living first hand with soccer obsession in the form of a fanatical 8-year-old kid. Not a day goes by that I don’t get updated with the latest stats and         Read More…

Common Sense for the Intelligent Economy

Posted on: June 2nd, 2014 by Monica Mullen 2 Comments

 

  “Torture the data, and it will confess to anything.” – Ronald Coase, Economics, Nobel Prize Laureate Today’s connected world is creating an intelligent economy that not only runs on data but is producing data-driven innovation at a staggering pace.   All of this intelligence has fueled  confusion over what technology is best suited for organizations         Read More…