DISRUPTING THE CPG MARKETING SERVICES ECOSYSTEM

Posted on: May 21st, 2015 by Justin Honaman No Comments

 

Consumer goods marketers employ a cadre of contractors, agencies and consulting firms. That’s not going to change rapidly in the next 1-2 years, but what will change is the role these parties play with the Consumer Goods manufacturer. Something must change. According to a recent Deloitte survey of 4,047 respondents encompassing 28 product categories and         Read More…

BRAND STORY-TELLING AND CPG DATA-DRIVEN MARKETING

Posted on: May 8th, 2015 by Justin Honaman No Comments

 

The television advertising spot remains a mainstay in the CPG industry’s never-ending quest to differentiate and increase sales. Meanwhile, all things digital have swept over the industry landscape. In parallel to mass media, agencies acting on behalf of brand marketers execute all manner of digital marketing campaigns, but without an eye for capturing, integrating and measuring these         Read More…

BRAND MANAGEMENT and the CONNECTED CONSUMER

Posted on: April 23rd, 2015 by Justin Honaman No Comments

 

It’s not surprising that Procter & Gamble pioneered the discipline of Brand Management, but what you may not know is the reason. In the 1930s, as P&G entered single categories with multiple products it became apparent that for each to succeed a new model was needed to focus resources on supporting individual brands; absent this         Read More…

 

As the health insurance industry moves closer toward embracing a retail-oriented, consumer-focused business model, it is crucial to know as much as possible about members both before and after enrollment. Health plans that are able to anticipate and execute on interventions for better service, retention, sales and management of health, will yield the highest gains         Read More…

Bringing the DATA-DRIVEN BUSINESS To Life (Part 1)

Posted on: April 7th, 2015 by Justin Honaman No Comments

 

Exploiting data for competitive advantage effectively is what differentiates leaders and followers in any industry. This is especially apparent in the world of Consumer Packaged Goods (CPG) and Retail. The leaders are going big – are investing in challenging their own internal business processes to find new ways of going to market across new channels, are         Read More…

How to Optimize Historians with Relational Databases

Posted on: February 17th, 2015 by Guest Blogger No Comments

 

If you should ever analyze workplace safety data, you will find most personal injuries occur when people are using the wrong tools for the job. The same can be said about why companies do not gain business insight and value from data – it’s because they are using the wrong tool for the job. For         Read More…

The Next-Gen Business (Analytics) Analyst

Posted on: February 10th, 2015 by Justin Honaman No Comments

 

in·dis·pen·sa·ble ˌindəˈspensəb(ə)l/ adjective 1. absolutely necessary, essential, or requisite 2. incapable of being disregarded or neglected noun 3. a person or thing that is indispensable. Indispensable. A descriptor for the “ultimate” business analytics analyst. Once achieving the status of “indispensable,” many career doors open (and remain open) as one contributes to the hottest growth area         Read More…

 

As 2015 begins, we’re several weeks removed from the Teradata Partners Conference in Nashville, which has given me some time to digest all the great speakers and customer stories I encountered at the show. While there were lots of highlights, my favorite thing about Partners was simple: There were insightful sessions about big data for         Read More…

Big Data: Beware of the Dumb Label!

Posted on: December 1st, 2014 by Guest Blogger No Comments

 

We’ve all seen signs and labels that get it wrong. Whether it’s unnecessary information, a misspelling, or an unfortunate double meaning, the effect is the same: comedy and/or confusion. “Big Data” may be one of the most unhelpful labels in widespread use today. Like the photo below, it directs attention to the thing that, for         Read More…

CPG Advanced Analytics and Data-Driven Business (Podcast)

Posted on: November 3rd, 2014 by Justin Honaman No Comments

 

        :: November 2014 Justin Honaman, managing partner for consumer goods for North American industry consulting at Teradata, is interviewed by Ron Powell, independent analyst and consultant focused big data, BI and data warehousing. Ron and Justin discuss the why advanced analytics has become a priority for today’s consumer goods companies. Justin         Read More…