CPG Advanced Analytics and Data-Driven Business (Podcast)

Posted on: November 3rd, 2014 by Justin Honaman No Comments

 

        :: November 2014 Justin Honaman, managing partner for consumer goods for North American industry consulting at Teradata, is interviewed by Ron Powell, independent analyst and consultant focused big data, BI and data warehousing. Ron and Justin discuss the why advanced analytics has become a priority for today’s consumer goods companies. Justin         Read More…

Mobility and CPG Consumer Marketing Strategy

Posted on: October 30th, 2014 by Justin Honaman No Comments

 

OCTOBER 2014 :: Justin Honaman, Gib Bassett, Monica Mullen The Mobility Channel Overall, Consumer Goods marketers acknowledge mobility as an evolving channel for consumer engagement, but today’s activities are only skimming the surface of mobility’s full potential. Many Consumer Goods organizations aren’t prepared. Mobile capabilities include a variety of techniques, from text messaging to dedicated         Read More…

 

Odds are, if you shop much online,  you have experienced the onslaught of ill-fated, dated or just wrong product recommendations based on your supposed behavioral history.  It’s become something of a gag among marketing peers to share digital marketing low points (send yours to me here!) One of my favorite wastes of marketing dollars? The         Read More…

Internet of Things (IoT) Fuels Marketing Evolution

Posted on: October 8th, 2014 by Justin Honaman No Comments

 

Justin Honaman :: October 2014 Twice as many “things” vs. people connected the Internet today. 9 billion connected devices by 2018. The Internet of Things (or IoT) refers to the notion of extending the communication revolution to objects – a new reality where objects are interconnected and tech-enabled. When objects connect to the Internet, they         Read More…

 

You probably think that most crime victims are simply in the wrong place at the wrong time, their security isn’t robust enough, or that they were an attractive target for some reason. Random, unpredictable, and to a certain extent, unpreventable. You’re right, and yet, you’re wrong. Most crime isn’t random, it actually fits a complicated         Read More…

Putting the “Millennial” in Marketing

Posted on: September 10th, 2014 by Justin Honaman No Comments

 

Justin Honaman :: September 2014 The world of marketing is rapidly changing and for many marketing leaders, millennials are at the top of the priority list from an engagement perspective. The question I regularly receive from marketing leaders in Retail, Consumer Goods, and broader industries is “What are best practices for marketing to millennials?” Millennials         Read More…

Why You Need Invisible Marketing

Posted on: September 4th, 2014 by Michael Day No Comments

 

Have you ever been to Wall Drug, that combination of mercantile and museum in the middle of somewhere, South Dakota? The drug store in the town of Wall began in 1931 and has been a marketing innovator nearly from the get-go. They struggled early on, until the owners hit upon the idea that travelers might         Read More…

The Data-Driven Case For Change

Posted on: August 26th, 2014 by Justin Honaman No Comments

 

Justin Honaman :: August 2014 As the economy recovers and businesses plan for cautious growth, companies must invest in solutions and platforms that enable a better understanding of their business, customers, channels and partners. They need to anticipate demand and business process needs while responding to new trends and emerging opportunities rapidly. Business decision-makers, sponsors         Read More…

 

As my kids get older, I’ve had to cede control of the car radio. One result? Thanks to the forced waning of my NPR habit, I’m much less interesting at cocktail parties than I care to be.  Another consequence? Trying to smoothly navigate radio programming that doesn’t meet my parental, shall we say, scrutiny –         Read More…

 

Justin Honaman :: August, 2014 Performance Management. ABC/M. Balanced Scorecard. KPI’s. Dashboarding. Scorecarding. Reporting and analysis. Business Intelligence. Data Mining. Demand-Driven Value Chain. Six Sigma. Lean. Real-Time. Big Data. R. Data Discovery. Hadoop. Data Science. NoSQL. If you look back over the last 20 years, it quickly becomes apparent that business performance management (the use         Read More…