Category Archives: Colleen Quinn

Data-Driven Marketing at Sirius XM

November 2, 2015

With increased competition and media consolidation for audience share, content programmers and distributors are more focused than ever on how to attract, retain and engage their consumers. For companies like SiriusXM – the world’s largest satellite radio provider – new competition and distribution channels, like mobile and web, create opportunities and challenges. Despite different opinions… Read More »

Powering-Up Utility Insights with Analytics

June 24, 2015

From reducing operating costs to meeting regulatory requirements, today’s Utilities are faced with a new wave of business challenges. One major business shift is the increasing amount of data collection, as well as the investment in applications and tools to leverage that data. However, many Utilities companies are behind the curve their ability to integrate… Read More »

Live Webinar: Inside Overstock’s Transition to Data-Driven Marketing

October 22, 2014

Odds are, if you shop much online,  you have experienced the onslaught of ill-fated, dated or just wrong product recommendations based on your supposed behavioral history.  It’s become something of a gag among marketing peers to share digital marketing low points (send yours to me here!) One of my favorite wastes of marketing dollars? The… Read More »

Webinar – How SiriusXM Hit the Marketing Fast Lane With Analytics

August 25, 2014

As my kids get older, I’ve had to cede control of the car radio. One result? Thanks to the forced waning of my NPR habit, I’m much less interesting at cocktail parties than I care to be.  Another consequence? Trying to smoothly navigate radio programming that doesn’t meet my parental, shall we say, scrutiny –… Read More »

Algorithms and Alchemy at the World Cup

June 23, 2014

If you’re reading this, odds are you’ve taken a break from one of today’s World Cup matches to check your work email. I understand. I am living first hand with soccer obsession in the form of a fanatical 8-year-old kid. Not a day goes by that I don’t get updated with the latest stats and… Read More »

Digital Marketing Optimization is the New Black

May 23, 2014

14.7 million.  More than the populations of either New York City or Los Angeles.   15-times the number of Apps in the iTunes Store.   Nearly one-and-a-half-times the number of Starbucks cups of coffee sold every day. It’s a huge number. For what? That’s the number of results Google returns when you search “Digital Marketing Optimization.”  It’s… Read More »

Facebook Beams-Up Hollywood, Right Scotty?

March 28, 2014

If Facebook’s new acquisition –Oculus Rift – sounds like something out of a Science Fiction movie, your gut isn’t that far off. The virtual reality headset maker – snatched-up for the astonishing  $2 BILLION – is the ultimate in geek chic. The device – which can create rich virtual reality, immersive experiences for gamers and… Read More »

Oscar’s Plunging Necklines Aren’t Half As Shocking As This Idea: Netflix Has Tackled the Oscars

March 3, 2014

Among  the plunging necklines, blundered names, speech shout-outs to mom, and infamous selfies, there was one Oscar notable that didn’t get much press coverage. Netflix was nominated for its first Oscar.  It lost.  But, that’s not the point. It’s hard to imagine a technology company with more Media & Entertainment clout. Or, are they an… Read More »

Lessons in Entertainment Marketing… and the Birds and Bees

February 14, 2014

Spring is in the air!  To those of you on the East Coast, let me first offer my condolences. But, here in sunny, shiny Los Angeles, it’s nearly 80-degrees (hello, climate change!). The birds are singing. And, my roses are bursting to life just in time to mock me for Valentine’s Day!  (If you’re looking… Read More »

You Don’t Have to Make A Deal With The Devil To Go Viral

January 22, 2014

It’s a sight not all that unfamiliar to new parents: an ashen, red-eyed baby, shrieking uncontrollably and spewing bile in its path.  In fact, come on over to the Quinn household, and you can witness the excitement first hand. But, if you’ve been on any social network lately – and you haven’t been hiding under… Read More »