Category Archives: Gib Bassett

Mobility and CPG Consumer Marketing Strategy

October 30, 2014

OCTOBER 2014 :: Justin Honaman, Gib Bassett, Monica Mullen The Mobility Channel Overall, Consumer Goods marketers acknowledge mobility as an evolving channel for consumer engagement, but today’s activities are only skimming the surface of mobility’s full potential. Many Consumer Goods organizations aren’t prepared. Mobile capabilities include a variety of techniques, from text messaging to dedicated… Read More »

Teradata QueryGrid: Evolving the Data-Driven Paradigm in CPG and Retail

May 2, 2014

You might have seen the recent announcements about Teradata QueryGrid and wondered, “cool name but what does it do…and how does it help solve problems for me in CPG (or Retail)?!” Great question…and we’ve got an answer! QueryGrid is a data-access layer that can orchestrate multiple modes of analysis across multiple databases plus Hadoop. It’s… Read More »

8 Retail Omni-Channel Best Practices

April 30, 2014

Shoppers today do not see the many channels that retailers have as distinct and different, rather they view them as quite the opposite and expect that retailers recognize shoppers across all channels with which they interact. To satisfy the ever-increasing demands of the shopper, modern retailers need to understand their shoppers (and consumers) through insights and analytics to ensure their offering has customer relevance and… Read More »

P&G Among Those Embracing Digital Transformation

April 8, 2014

Altimeter Group today released a report titled “Digital Transformation – Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences.”  Teradata customer Procter & Gamble is among the businesses profiled as rising to the challenge of meeting customer expectations in an ever-complex digital world.  Other top flight companies mentioned in the report… Read More »

Procter & Gamble out in front of the “Consumer Revolution”

March 24, 2014

At Frost & Sullivan’s upcoming Manufacturing Leadership Awards the theme will be “The Next Industrial Revolution.”  Yet one company to be recognized during the event shows how the future success of consumer products manufacturing will be anything but “industrial” – it will be about the consumer. It was recently announced that Teradata customer Procter &… Read More »

Are CPG Brands Ready for e-Commerce?

March 13, 2014

Among Consumer Packaged Goods (CPG) industry professionals, there are few topics as perplexing as direct to consumer sales.  Even so, many are dipping their toes into e-commerce waters as the industry continues to face slow growth, more competition, and pricing pressure. Urgency is leading many to hastily consider direct sales channels – despite how it… Read More »

Integrated Marketing Management Begins and Ends with Data

March 12, 2014

Yesterday here at the Teradata Summit, Keith Henry, Vice President of Global Industry Marketing for Manufacturing, presented “Selling Through Retail in the Age of the Digital Consumer.”  In his talk, Keith described the opportunity to optimize spend across retail and consumer marketing channels by reigning in the myriad data sources scattered within and outside the… Read More »

Unlocking SAP Data…With Teradata Analytics

February 18, 2014

“You are now free to move about your data!” Most consumer goods and retail organizations run SAP® for operational functions.  At the same time, they struggle to derive insights and manage the business most effectively on SAP data alone.  SAP’s data and analytic capabilities simply cannot account for the wider variety of data required to… Read More »

Brand Management Re-Imagined for a Digital World

February 17, 2014

It’s pretty astonishing how few companies control most of the market for consumer packaged goods (CPG). As pointed out here, “A ginormous number of brands are controlled by just 10 multinationals.” Considering the hundreds of brand websites, social media accounts, email lists, mobile applications and digital campaigns associated with these companies, you would expect them… Read More »

A Data-Driven Perspective on CPG Mobile Marketing

February 12, 2014

This holiday season saw retailers accelerate the instrumentation of bricks-and-mortar stores to create interactive shopping experiences, which is a lot like their online counterparts. In 2014 it will become table-stakes for competitive retail, given consumer adoption of mobile devices which place coupons, reviews, comparison prices, social connections and commerce at a shopper’s fingertips. The mobilized… Read More »