Category Archives: Monica Mullen

Mobility and CPG Consumer Marketing Strategy

October 30, 2014

OCTOBER 2014 :: Justin Honaman, Gib Bassett, Monica Mullen The Mobility Channel Overall, Consumer Goods marketers acknowledge mobility as an evolving channel for consumer engagement, but today’s activities are only skimming the surface of mobility’s full potential. Many Consumer Goods organizations aren’t prepared. Mobile capabilities include a variety of techniques, from text messaging to dedicated… Read More »

Common Sense for the Intelligent Economy

June 2, 2014

  “Torture the data, and it will confess to anything.” – Ronald Coase, Economics, Nobel Prize Laureate Today’s connected world is creating an intelligent economy that not only runs on data but is producing data-driven innovation at a staggering pace.   All of this intelligence has fueled  confusion over what technology is best suited for organizations… Read More »

Inspired STEPs

February 16, 2014

Mary Barra, CEO, GM, has brought much attention to women in manufacturing with her recent promotion as the first female CEO of a global automaker.  Many more women from the factory-floor to the C-suite also deserve recognition for their extraordinary performance and achievement. The Manufacturing Institute recognized 160 of them from 121 companies by honoring… Read More »

Your Customers Notice

January 13, 2014

I had the pleasure of talking with Mr. J. David Power III, founder of JD Power & Associates, during the Fall Conference dinner at the Wharton Mack Institute for Innovation Management with the Mack Institute Program on Vehicle and Mobility Innovation (PVMI).  (Additional discussion summaries are available through the conference link.) Dave Power was the keynote… Read More »

Shaping the Future of Manufacturing

December 6, 2013

We live during an amazing time of innovation with a remarkable explosion of technological advancements.  Cars drive themselves. 3D printers actually make things.  Sensors take readings and communicate automatically and precisely about the status of anything (consider mobile phones, Nike Fuel Bands, and smart meters). Most information is accessible instantaneously anywhere at any time.  There’s… Read More »