Category Archives: Communications

How TURKCELL Unlocks Customer Value From Network Performance Analytics

October 19, 2015

At the annual Teradata Partners 2015 conference (happening this week at the Anaheim Convention Center) a big point of conversation among data scientists, business analysts and executives alike is customer analytics. The sessions on this topic are many. For mobile phone operators, for example, the success of the business is entirely dependent on customer satisfaction.… Read More »

Live Webinar: Inside Overstock’s Transition to Data-Driven Marketing

October 22, 2014

Odds are, if you shop much online,  you have experienced the onslaught of ill-fated, dated or just wrong product recommendations based on your supposed behavioral history.  It’s become something of a gag among marketing peers to share digital marketing low points (send yours to me here!) One of my favorite wastes of marketing dollars? The… Read More »

Webinar – How SiriusXM Hit the Marketing Fast Lane With Analytics

August 25, 2014

As my kids get older, I’ve had to cede control of the car radio. One result? Thanks to the forced waning of my NPR habit, I’m much less interesting at cocktail parties than I care to be.  Another consequence? Trying to smoothly navigate radio programming that doesn’t meet my parental, shall we say, scrutiny –… Read More »

Digital Marketing Optimization is the New Black

May 23, 2014

14.7 million.  More than the populations of either New York City or Los Angeles.   15-times the number of Apps in the iTunes Store.   Nearly one-and-a-half-times the number of Starbucks cups of coffee sold every day. It’s a huge number. For what? That’s the number of results Google returns when you search “Digital Marketing Optimization.”  It’s… Read More »

Oscar’s Plunging Necklines Aren’t Half As Shocking As This Idea: Netflix Has Tackled the Oscars

March 3, 2014

Among  the plunging necklines, blundered names, speech shout-outs to mom, and infamous selfies, there was one Oscar notable that didn’t get much press coverage. Netflix was nominated for its first Oscar.  It lost.  But, that’s not the point. It’s hard to imagine a technology company with more Media & Entertainment clout. Or, are they an… Read More »

Turkey, Trimmings and Trendspotting

December 3, 2013

It’s hard to believe the holiday season is upon us again!  With Thanksgiving already in the rear-view mirror, and the holiday pounds starting to make their slow-and-steady appearance on the scale, it seemed like a good time to reflect on 2013 and – like any blog writer worth her salt – take a peek forward… Read More »

Am I being too Optimistic about how companies will use social media data?

March 9, 2011

“I think you are being too optimistic about how companies will use the data from social media.”    I had the chance this week to attend and speak at the Webtrends Engage Conference in San Francisco.  Overall, it was a great conference and an impressive line up of speakers and attendees.  I got the chance… Read More »

Leaving behind the Burden of the Bulk of our Past through the Socialization of Data

December 8, 2010

Doing some spring cleaning I put together 7 boxes of books as a donation for a charity event.  While putting this haul together, I found a box with about 500 cassette tapes dating back to college and the days before CD’s.  What to do with such a treasure trove?  I drove around, asked some people who politely… Read More »